The PreProduct email campaign

Every PreProduct listing has its own email campaign, which can be used to communicate with customers, as well as send payment links. The emails can be customised via the ’email flows’ menu in PreProduct. 

The emails #

There are three different types of email in the campaign:

1. Confirmation (triggered when the customer pre-orders)
   An email confirming the pre-order with the customer, as well as re-iterating the pre-order process and their order details.

2. Update (an optional email that can be sent out at any time)
   Update emails, that are triggered from the PreProduct product dashboards. Need to make changes to the product or shipping date? Want to engage further with the customer? This is the place to do it.
3. Payment links (triggered from the PreProduct product dashboard)
   For when you’re ready to process the orders through Shopify and collect payment from customers. Payment links send customers to your native cart or checkout, pre-populated with their order.

Dynamic variables #

There are a number of dynamic variables available to you from the email editing screen. To use one, within curly brackets simply type its name into the editor, or click on it and it will be inserted after your latest keystroke.

Here is a current list:

• {{product_name}}
• {{variant_name}}
• {{customer_name}}
• {{discount_percentage}}
• {{ship_date}}
• {{days_until_ship}}
• {{customer_portal_link}}
• {{product_image}}
• {{order_summary}}
• {{payment_link_to_cart}}
• {{payment_link_to_checkout}}