Why PreProduct?

Selling physical products has always been a cash-hungry business, and selling online doesn’t change that. PreProduct exists so brands can pre-sell in an effective, smooth way, with the goal of healthier, faster-growing businesses.

Pre-orders are all we do. That focus lets us specialise and go deep on problems like ‘mixed cart vs isolated pre-orders’ and charging in whichever way makes sense for your business, alongside slower-to-build features like integrations, automations, and ones that Shopify restricts to Shopify Plus stores.

A nice advantage of focusing entirely on pre-orders is that we can keep a clean interface whilst still catering for both:

• The busy founder who wants to get in and out of the app quickly.
• The sophisticated e-comm manager who needs power features and detailed reporting.

PreProduct was started in London by co-founders Oli and Eliza back in 2020. It was inspired by a previous business that sold smart home products and was launched on Kickstarter. When we looked to expand, we found Kickstarter wasn’t really set up for existing businesses that pre-sell from their own website and need a more flexible, integrated solution. So we built it.