Smarter Pre‑orders
for growing brands
on WooCommerce
Charge upfront, later or both (via deposits) with a flexible WooCommerce pre-order app.
1 million+ pre-orders processed for stores like yours – get all the insights here to see how you compare 🚀
Some of the brands we work with
Charge Now, Later or via Deposit
Choose to charge upfront, later, or with partial payments (deposits). PreProduct gives you the flexibility to manage payments your way in WooCommerce.
Engage & Inform Customers
Keep pre-order customers happy and informed with custom front-end messaging, targeted email campaigns, and dedicated pre-order portals.
Seamless WooCommerce Integration
PreProduct syncs with your WooCommerce product catalog, then integrates with your website’s storefront to capture pre-orders. Then once ready, it will charge and push orders to WooCommerce.
Pre-sell zero stock products
PreProduct lets you take pre-orders from your WooCommerce storefront and catalog, regardless of stock levels.
Secure Revenue Earlier
Secure future sales and revenue ahead of time to improve your ecommerce cash flow.
Unlock Early Sales from WooCommerce with Confidence
WooCommerce pre‑orders
with flexible charging
With PreProduct’s toolkit, you decide when to charge. Want to take money upfront? Or when the item’s available? Or a mixture of both (deposits)? It’s totally in your hands. This gives WooCommerce store owners the ability to comfortably take pre-orders for items with large or uncertain lead times.
This empowers you to pre-sell, accurately assess market demand, and boost your cash flow, ensuring your team feels informed and in control. Join a growing network of trusted merchants collectively generating millions of dollars in pre-orders every month.
“Great app that means you can pre-sell product without taking payment at the time. I wanted this option as I was unsure of when my product would arrive. Very simple. Customer service was very prompt and helped me sort out some initial kinks in the beginning.”
Keep Customers in the Loop from Product Page to Shipping
Keep customers
excited and informed
Maintain customer trust and loyalty throughout the WooCommerce pre-order journey with custom front-end messaging, dedicated portals, and targeted email campaigns. Ensure your customers are always updated with the latest shipping estimations. Entrusting PreProduct with the task of pre-order communication means you can minimize additional customer support queries and have a reliable channel to issue updates.
Changes in the shipping date? No worries. Send a quick update email, reassuring customers that they can always check their pre-order portal for the latest information.
“Amazing app! It is really the best ‘pre-order now, pay at shipment’ app for businesses that deal with pre-orders. The dev team is constantly adding new features to improve the customer experience, and our company has seen huge growth by allowing pay-later pre-orders. The dev team is also super nice and great to work with on any issues and questions.”
Native workflows, WooCommerce hooks, Klaviyo & more
Run pre-orders
on autopilot,
your way
Automations do two things: take the repetitive work off your plate, and shape pre-orders to fit how your store actually runs. Nine native workflows cover the basics: auto-charge when stock arrives, auto-list as variants come back, auto-retry failed payments, weekly reports.
Tap into WooCommerce hooks and our REST API for the store-specific tweaks most merchants end up needing. Klaviyo, Gorgias and other first-party integrations pick up from there.
"The app dev team is extremely responsive and very helpful! We are a fast-growing company in the health and wellness space, and so we sell out or take preorders quite often. We also have some nuances to our website that have required tweaks to the app. We always land on some version of the app's settings that help move our business forward."
Pricing
WooCommerce Pre‑order Pricing
Growth
For individuals and small sized brands
$29.99
USD / month
+0.5% of paid pre-order revenue
Take pre-orders from your WooCommerce site
Unlimited pre-order listings
Charge customers upfront, later or via deposit
Multi-step payment plans and ad-hoc installments
Customise pre-order front-end & email campaign
Customer portals
Scale
For small to medium sized brands
$59.99
USD / month
+0% commission on up to 5k of monthly paid pre-order revenue, then 0.5% afterwards.
All of Growth features
Access to Listing Manager automation
10+ Klaviyo events
Priority support
Scale Plus
For medium to large sized brands
$259.99
USD / month
+0% commission
Our top plan with all the features
Developer support (2 hour p/m quota)
0% commission
WooCommerce Pre‑orders FAQ
Can I offer WooCommerce pre-orders?
Yes, with a plugin or app like PreProduct, you can offer pre-orders on your WooCommerce store. PreProduct integrates seamlessly with WooCommerce, allowing you to take pre-orders and manage payments flexibly.
How do I sell products that have an inventory of 0 in WooCommerce?
If you want to track inventory and take sales for out-of-stock SKUs, PreProduct allows you to hold orders externally, ensuring that you can manage pre-orders without affecting your current stock levels.
How do I set up a pre-order button with WooCommerce?
To set up a pre-order button with WooCommerce, simply add the necessary attributes to your add-to-cart buttons (or contact our support team to do it for you). PreProduct will hijack these buttons to use for pre-orders whenever there’s an active listing.
Can I add multiple pre-order products to the cart
Absolutely, PreProduct lets you redirect to a special pre-order cart where multiple pre-order items can be added. Even if they’re different kinds of pre-order.
How does inventory management work with PreProduct on WooCommerce?
PreProduct doesn’t push orders into your WooCommerce orders admin until you trigger charges/fulfilment from within the app.
What happens if there’s a change in the expected release date of a pre-ordered item?
Communication is key for pre-orders. With PreProduct, you can send update emails to inform customers of any changes. Customers can also access their dedicated pre-order portal anytime to check for real-time information and product availability dates.
Do I need any other tools or plugins installed for this functionality?
PreProduct is designed to work seamlessly with WooCommerce without needing any additional app installations. However, you will need an account with a supporting payment provider e.g Stripe.
Can I bulk list pre-orders for WooCommerce?
Yes! With PreProduct, you can manage bulk listings effectively, whether it’s product releases or out-of-stock items. You can either use our bulk lister or listing manager automation to create the listings automatically, then use PreProduct’s templates feature to update and sync groups of listings.
Do pre-orders take money immediately?
PreProduct offers the option to charge either upfront or later for pre-orders, allowing you to charge customers when ready (deposits also supported). This provides flexibility in managing when and how payments are processed.
Can I still offer a pre-order if I’m not sure when my product will ship?
Yes, our WooCommerce pre-order system lets you take pre-orders without a fixed shipping date. You can notify your customers before they’re charged/mid-campaign when you have a definite shipping date.
However, we recommend being transparent before customers purchase in your pre-sale, making sure to customize front-end wording via the PreProduct app, so that customers know the complete terms of purchase.
Can I change my discount?
Yes, the discount is ‘locked in’ to previous individual orders, future orders will pay according to the new one.
Can I change my shipping date?
Absolutely. Should any changes arise in your supply chain, you can update the estimated shipping statement in PreProduct. It’s then up to you whether you’d like to communicate these changes via an email update or just rely on the customer portal being updated.
Changes to pre-order shipping statements mid-campaign are quite common, we would just recommend using charge-later or partial payment pre-orders if you think the shipping times could blow out (as customers could be less forgiving if they pay the full amount upfront).