Test and Make Sales for
Future Products
New Product Development & Sales
for Direct-to-Consumer Brands
Validate and gauge demand for future products
Collect order commitments before investing in stock (set your own extended delivery time)
Send payment links when you’re ready (whether that’s before or after ordering stock)
Validate potential future products
via email sign-ups
Mitigate the risk of costly failed/luke-warm product releases
Validate your next big idea before starting the new product development process
Stealth mode, product disappears from store once test is complete
Integrates with Shopify and it’s native inventory/order system
Set early-bird discounts to reward customers for longer delivery times
How does PreProduct work?
1. List a future product through PreProduct in the Shopify admin dashboard.
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2. If using a sales target, enter how many sales you would need in order to be convinced to bring the product to market. Also, how long until you would be shipping the orders.
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3. The product will then appear in your storefront, but instead of a buy button, there will be a PreProduct widget that will explain the situation, as well as capture order commitments and email addresses of customers.
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4. Once you’re ready for the order commitments to transact, you can trigger payment link emails from the PreProduct dashboard. If you don’t trigger payment links, that’s the end of it, no further expectations.
“Don’t find customers for your products, find products for your customers…”
Seth Godin
Types of product listing
Let-me-know
• Collect email addresses from customers who want to know when your product’s available.
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Pledge
• Similar to crowdfunding. Customers sign-up to buy the product with the understanding it won’t come to market unless a minimum number of order commitments is reached (extended delivery time + early bird discount options included)
• Payment links are emailed out when your sales target is met or when you trigger payment links to be sent from the dashboard.
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Pre-order
• Customers sign-up to buy the product, with the understanding their payment link will be sent to them in the future (extended delivery time + early bird discount options included).
• Payment links are emailed out from the PreProduct dashboard.
“Innovation distinguishes between a leader and a follower”
Steve Jobs
Pricing
INTRODUCTORY OFFER
$30/month $15/month
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• 20-day free trial
• Test and make sales for any kind of future product
• Unlimited pre-order & email tests
• Automated email/payment URLs with customers
• Email Support
GROWTH PACKAGE
$59/month
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• 20-day free trial
• Test and make sales for any kind of future product
• Unlimited pre-order & email tests
• Automated email/payment URLs with customers
• Priority Support
• Asset Support
