Maximise sales for your
fashion brand
with pre‑orders
Pre-orders for fashion brands allows you to make sales for any sold out products, as well as for new collections before they're finalised & ready to ship.
1 million+ pre-orders processed for stores like yours – get all the insights here to see how you compare
Some of the brands we work with
App interface incredibly user friendly, issues rectified immediately, extremely friendly and efficient customer service! Definitely recommend this app
Mochi
allthingsmochi.com

Pre-orders that suit your store setup
Charge on your terms
PreProduct utilises a vaulted payment gateway to deliver a secure ‘charge later’ mechanism and boost cash flow. This allows customers to place pre-orders, and then you can either charge customers for the pre-orders straight away, or at a later date. This is done via the vaulted payment technology, with the customer accepting a future charge and the associated payment terms. The card details are vaulted so it can be charged at a later stage that suits you.
Solve the problem of over ordering from your suppliers
Enhanced inventory control
PreProduct can assist your business to gauge customer interest, predict sales and therefore effectively plan ordering. By analyzing pre-order data, you can make informed decisions about manufacturing, supply chain management, and inventory allocation. This minimizes the risk of over-ordering or under-stocking, meaning more optimized cash flow.
Build loyalty and satisfaction
Keep pre‑order customers in the loop
Communicate through custom front-end wording, customer portals, and email campaigns. PreProduct can manage all of your pre-order communication from the moment the order is placed, if there are any delays or issues that come up, you can easily send a quick update email to pre-order customers. This ensures your customer support team remains happy and unburdened by pre-order sales.
Stop unnecessary wastage
Low risk tactic for reaching your sustainability targets
Experimenting with a made to order pre-order campaign, will align production with actual demand and reducing production costs, minimising waste, and promoting a more environmentally and economically viable business model.
Once you’ve iterated on your pre-order setup and standard-operating-procedure, you can then roll pre-orders out on a larger scale.
Build hype and excitement with limited editions
Utilise pre‑orders to run a limited edition drop
Running limited edition drops in the fashion industry has numerous benefits. Some of the benefits include, increased sales, creating brand loyalty, fostering growth and community as well as reducing financial risk and assisting overall business success.

This app is exactly what my customers have been looking for!
It took me a minute to get it situated on my shop, but the creator and team were the most kind and helpful people I’ve experienced with any website app. Very patient and hands-on with me and my store and I couldn’t be happier. THANK YOU!
WLM Wholesale
wlmwholesale.com
Native workflows, Shopify Flow, Klaviyo & more
Run pre-orders
on autopilot,
your way
Automations do two things: take the repetitive work off your plate, and shape pre-orders to fit how your store actually runs. Nine native workflows cover the basics: auto-charge when stock arrives, auto-list as variants come back, auto-retry failed payments, weekly reports.
Shopify Flow's 15 pre-order actions and 16 triggers handle the store-specific tweaks most merchants end up needing. Klaviyo, Gorgias, POS and our Admin API pick up from there.
"The app dev team is extremely responsive and very helpful! We are a fast-growing company in the health and wellness space, and so we sell out or take preorders quite often. We also have some nuances to our website that have required tweaks to the app. We always land on some version of the app's settings that help move our business forward."
Gorgias
Klaviyo
Online Store
POS
Flow
Many more...
From your online store, POS, Flow to Klaviyo, Gorgias & more
Slot pre-orders
into how you
already sell
Sell pre-orders on your online store, Shopify POS, or any headless front-end. Tell the sales channel manager which channels to exclude, and it'll toggle them on/off as listings move between pre-order and buy-now. Extend further with Shopify Flow for no-code workflows, or our Admin API for full programmatic control. First-party integrations with Klaviyo, Gorgias and others surface pre-order data and controls inside the tools your team already uses.
PreProduct is easily the best pre-order solution we've used. Beyond the app's performance, the support team is outstanding. They are incredibly responsive and always come back to us with actual solutions rather than generic answers. They made our entire experience seamless and were genuinely helpful at every turn. We are really impressed!
Pricing
Fashion store pre‑order pricing
Scale
For small to medium sized brands
$59.99
USD / month
+0% commission on up to 5k of monthly paid pre-order revenue, then 0.5% afterwards.
Take me to the Shopify App Store – 7 day free trial
All of Growth features
Listing Manager automation access
API access
15x Shopify Flow actions
10+ Klaviyo events
Priority support
Scale Plus
For medium to large sized brands
$259.99
USD / month
+0% commission
Take me to the Shopify App Store – 7 day free trial
Our top plan with all the features
0% commission
15+ Shopify Flow triggers
Developer support
Pre‑orders for fashion stores FAQ
How can allowing pre-orders help my fashion brand?
Using pre-orders in the fashion industry can allow you to maximise revenue (by still collecting orders when products are sold out, or when you are awaiting new collections to be finalised), optimise inventory control and assist in sustainability.
How does pre-order payment work?
You trigger the deferred payment when you are ready to charge, Shopify will then use vaulted card details and charge the consumer for the remaining amount (if using a deposit) or the full amount (if 100% charge later).
Can I use pre-orders for limited editions?
Yes we highly recommend the use of pre-orders for a limited edition release, in particular the utilisation of a pre-order app.
what types of pre-order can I offer?
PreProduct offers charge upfront, charge later as well as deposit based pre-orders. It will just depend on your business and what suits you best. We have further information on the types of pre-orders here.
How will I communicate with customers regarding updates on their pre-order?
PreProduct has a fully customisable email campaign you can utilise. This allows you to send emails to pre-order customers whenever you need. You can update them on shipping timeframes, delays etc. Additionally, updates provided to customers may include information on when their pre-orders are expected to be shipped.