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  • Mixed Cart Pre-orders: When to Isolate and When to Combine

    TLDR: Mixed cart pre-orders happen when a customer puts an in-stock item and a pre-order item in the same basket. You get three options: isolate pre-orders into their own order, combine and ship the in-stock half now, or combine and hold the lot until the pre-order lands. Two questions decide it, in order. Can your…

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  • Shopify Pre-order Examples: 11 Real Brands and How They Sell

    TLDR: Eleven real Shopify pre-order examples, grouped by the decision each brand made rather than by industry. Jones Soda built a themed landing page for a $49.99 soda and gives the first 1,500 orders a better sticker. Dalstrong sold a $1,499 axe on a countable limit of 20 with a choice of payment models. Scotch…

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  • Feature update (July – August 2026): Checkout Limits and Split Orders

    TLDR: Introduction The last few weeks have been about one thing: making sure the pre-order rules you set in PreProduct actually hold up everywhere else. Limits that live in your dashboard are only useful if a customer can’t get past them at checkout. An order that mixes pre-order and ship-now items is only manageable if…

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  • Pre-order Messages: Examples, Templates & What 1k+ Stores Actually Write

    TLDR: Your pre-order button is a call to action; keep it short and action-led, like “Pre-order” or “Pre-order now”. The pre-order message around it does the heavy lifting: answering when do I get it, and when do I pay? We analysed the customised wording of 1,031 Shopify stores running pre-orders: 72.5% keep the default “Pre-order”…

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  • Subscriptions, Pre-orders, or Try Before You Buy: How Shopify Purchase Options Work

    TLDR: Shopify purchase options are ways of selling a product other than “pay now, ship now”. There are three of them: subscriptions, pre-orders and try before you buy. All three run on selling plans, and Shopify doesn’t let you create a selling plan from the admin. You need an app for every single one. Shopify…

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