Blog
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How to Promote Pre-Orders: A Complete Shopify Pre-Order Marketing Strategy
Pre-orders aren’t just about taking payments before stock arrives. They’re a marketing opportunity to build anticipation, gauge demand and drive revenue before you’ve committed to production or inventory. But running a successful pre-order campaign on Shopify requires more than listing a product and hoping customers show up. You need a deliberate marketing strategy that treats…
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How to Build a Pre-Order Email Sequence That Converts (With Templates)
Running a pre-order email sequence campaign without the right email sequence is like launching a product and going silent until it ships.You’ve built demand, captured pre-orders, and then…nothing. Customers start wondering if their order went through.Support tickets pile up.Refund requests follow. The difference between a one-time sale and a loyal customer often comes down to…
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Shopify Pre-Order Best Practices: 10 Data-Driven Strategies from $85M in Sales
Most pre-order advice is generic theory. We analyzed over $85 million in actual Shopify pre-order sales across 1M+ orders to find what really works. This guide shares battle-tested Shopify pre-order best practices based on real data, not guesswork. Running pre-orders on Shopify can transform your cash flow and validate product demand before committing to inventory.…
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Shopify Payment Plans: 4 Ways to Let Customers Pay Over Time
Prefer to watch a video? Click here, to see Oli explain the 4 options. Intro Around 30% of cart abandonment happens because customers can’t afford to pay the full price upfront. Whether you’re launching a new product, restocking bestsellers, or selling high-ticket items, offering flexible payment options can be the difference between a lost sale…
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Demand Planning & Forecasting for E-commerce: A modern approach for 2026
Accross Shopify and Amazon, stockouts have been shown to affect around 50% of products each year, while global estimates suggest over $1 trillion is lost through missed sales. That same set set of data found overstocking can increase storage and holding costs by 20-30%, leading to excess capital being tied up in unsold inventory. Demand…