Blog
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Pre-order Payment Models: Complete Guide to Charge Later, Deposits, Installments & More on Shopify
In analyzing $85 million in pre-order sales across more than one million transactions, one pattern became clear: the pre-order payment model you choose can make or break your campaign. Yet most merchants struggle to understand when to use charge later versus deposits, or whether upfront payments make sense for their lead times. The challenge is…
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Pre-order Purchase Order Management: A Practical Guide for Shopify Merchants
Running a pre-order campaign without knowing when your inventory will arrive is like flying blind. You risk overselling, frustrating customers with delays, or leaving money on the table by listing too late. Effective pre-order purchase order management is the key to getting this right, connecting your incoming inventory to your sales strategy. This guide walks…
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Leveling Up Pre-orders with Shopify Plus: What You Can Only Do on Plus
43.8% of pre-orders use charge-later payment models, but multi-step installment plans that let customers split payments across weeks or months? That’s a Shopify Plus exclusive. If you’re running pre-order campaigns and wondering whether the jump to Shopify Plus is worth it, payment flexibility is just the start. Plus merchants get access to 10x higher API…
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How to Promote Pre-Orders: A Complete Shopify Pre-Order Marketing Strategy
Pre-orders aren’t just about taking payments before stock arrives. They’re a marketing opportunity to build anticipation, gauge demand and drive revenue before you’ve committed to production or inventory. But running a successful pre-order campaign on Shopify requires more than listing a product and hoping customers show up. You need a deliberate marketing strategy that treats…
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How to Build a Pre-Order Email Sequence That Converts (With Templates)
Running a pre-order email sequence campaign without the right email sequence is like launching a product and going silent until it ships. Once you’ve finished setting up pre-orders on Shopify, your email strategy becomes the bridge between purchase and delivery. You’ve built demand, captured pre-orders, and then…nothing. Customers start wondering if their order went through.Support…