Blog
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Shopify Pre-order Examples: 11 Real Brands and How They Sell
TLDR: Eleven real Shopify pre-order examples, grouped by the decision each brand made rather than by industry. Jones Soda built a themed landing page for a $49.99 soda and gives the first 1,500 orders a better sticker. Dalstrong sold a $1,499 axe on a countable limit of 20 with a choice of payment models. Scotch…
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Feature update (July – August 2026): Checkout Limits and Split Orders
TLDR: Introduction The last few weeks have been about one thing: making sure the pre-order rules you set in PreProduct actually hold up everywhere else. Limits that live in your dashboard are only useful if a customer can’t get past them at checkout. An order that mixes pre-order and ship-now items is only manageable if…
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Shopify Backorders: How to Set Them Up (and When to Use a Pre-order Instead)
TLDR: Shopify has no dedicated backorder feature. You enable a Shopify backorder by ticking “Continue selling when out of stock” on a variant, which lets inventory go negative so customers can keep buying. That checkbox is step one of about eight. It won’t hold fulfilment, cap how many units you sell, show customers an ETA…