Blog
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Backorder vs Out of Stock: What’s the Difference (and When to Use Each)
Understanding backorder vs out of stock is essential for any ecommerce merchant facing inventory gaps. Stockouts cost retailers $1.2 trillion globally every year in direct lost sales alone. When customers land on a product page and can’t buy what they want, the consequences ripple through your revenue, customer loyalty and brand perception. But there’s more
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Out of Stock on Shopify: What to Do (and How to Keep Selling)
Prefer a video? Click here to watch Oli explain your options when products sell out of stock. Your best-selling product hits zero inventory. Shopify slaps a “Sold Out” badge on it and blocks purchases. Customers land on the page, see the greyed-out button and leave. Some buy from a competitor instead. This is what happens
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How Do Pre-Orders Work? Everything You Need to Know
Pre-orders let customers buy products before they’re available to ship. It’s a simple concept, but the mechanics behind how pre-orders work can vary depending on the payment model, the platform and the type of product being sold. At PreProduct, we’ve processed over $85 million in pre-order sales across more than 1 million orders. That dataset
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Failed Shopify Payments: What They Mean and How to Fix Them
Few things are more frustrating than watching sales slip away because of a failed Shopify payments. Whether it’s a customer seeing “payment declined” at checkout or a deferred charge that won’t go through months after a pre-order was placed, payment failures cost merchants real revenue and can damage customer trust. The good news? Most failed
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Pre-order Payment Models: Complete Guide to Charge Later, Deposits, Installments & More on Shopify
Prefer a video? Click here to see Oli walk through the various types. In analyzing $85 million in pre-order sales across more than one million transactions, one pattern became clear: the pre-order payment model you choose can make or break your campaign. Yet most merchants struggle to understand when to use charge later versus deposits,