Scale your
footwear brand faster
with pre‑orders
Pre-orders for footwear brands allows you to manage size runs, reduce inventory risk, and launch new styles with confidence - all while improving cash flow.
1 million+ pre-orders processed for stores like yours – get all the insights here to see how you compare 
Some of the brands we work with
Keep Selling When Out of Stock
Turn ‘Sold Out’ into ‘Pre‑order’
Never lose a sale to ‘sold out’ notices again – especially for popular sizes and styles. Convert potential disappointment into guaranteed future sales while maintaining clear delivery expectations with your customers.
I used this app for my pre-orders. It worked perfectly, the support helps you right away with custom solutions. I can definitely recommend using the app!
Miyana Berlin
miyanaberlin.com
Optimize Your Size Runs
Make data-driven decisions
Make smarter production decisions by knowing exactly what sizes your customers want. Pre-orders allow you to align size runs with actual demand, helping you meet minimum order quantities while avoiding excess inventory.
Test New Designs
Validate demand before scaling
Reduce risk when launching new styles by testing market demand through pre-orders. Perfect for new designs or collections, allowing you to gauge interest and secure orders before committing to large production runs.
Create Launches That Sell
Generate buzz before release
Build anticipation and excitement around new footwear releases with pre-orders. Perfect for limited editions, seasonal collections, and collaboration drops. Use pre-orders to create exclusivity and reward your most loyal customers with early access.
Never Miss a Sale
Turn stock-outs into opportunities
Stop losing sales to ‘out of stock’ notifications. Convert potential lost sales into guaranteed future orders by automatically switching to pre-order mode when sizes are unavailable. Keep revenue flowing while maintaining clear delivery expectations.
This app is perfect for what my business needed. It was hard to find an app that would allow me to defer capturing payments until a specified time. The support team is also great. I’ll be using PreProduct for all of my future product pre-orders.
4T2 gone running
4t2.run
Start harnessing the power of pre-orders today
Ready to transform your footwear brand?
Elevate your footwear brand with PreProduct’s pre-order system. Our flexible pre-order app integrates seamlessly with your eCommerce platform, giving you the capability to manage orders and collect payments on your terms. Whether you’re launching new styles, managing size runs, or handling limited edition drops, you remain in control.
Get the Shopify App
Native workflows, Shopify Flow, Klaviyo & more
Run pre-orders
on autopilot,
your way
Automations do two things: take the repetitive work off your plate, and shape pre-orders to fit how your store actually runs. Nine native workflows cover the basics: auto-charge when stock arrives, auto-list as variants come back, auto-retry failed payments, weekly reports.
Shopify Flow's 15 pre-order actions and 16 triggers handle the store-specific tweaks most merchants end up needing. Klaviyo, Gorgias, POS and our Admin API pick up from there.
"The app dev team is extremely responsive and very helpful! We are a fast-growing company in the health and wellness space, and so we sell out or take preorders quite often. We also have some nuances to our website that have required tweaks to the app. We always land on some version of the app's settings that help move our business forward."
Gorgias
Klaviyo
Online Store
POS
Flow
Many more...
From your online store, POS, Flow to Klaviyo, Gorgias & more
Slot pre-orders
into how you
already sell
Sell pre-orders on your online store, Shopify POS, or any headless front-end. Tell the sales channel manager which channels to exclude, and it'll toggle them on/off as listings move between pre-order and buy-now. Extend further with Shopify Flow for no-code workflows, or our Admin API for full programmatic control. First-party integrations with Klaviyo, Gorgias and others surface pre-order data and controls inside the tools your team already uses.
PreProduct is easily the best pre-order solution we've used. Beyond the app's performance, the support team is outstanding. They are incredibly responsive and always come back to us with actual solutions rather than generic answers. They made our entire experience seamless and were genuinely helpful at every turn. We are really impressed!
Pricing
Footwear brand pre‑order pricing
Starter
Only pay a percentage of pre-order revenue
$0.00
USD / month
+5% of paid pre-order revenue
Take me to the Shopify App Store
Take pre-orders from your e-commerce/Shopify storefront
Unlimited pre-order listings
Charge customers upfront, later or via deposit
Multi-step payment plans and ad-hoc installments
Customise pre-order front-end & email campaign
Customer portals
Scale
For small to medium sized brands
$59.99
USD / month
+0% commission on up to 5k of monthly paid pre-order revenue, then 0.5% afterwards.
Take me to the Shopify App Store – 7 day free trial
All of Growth features
Listing Manager automation access
API access
15x Shopify Flow actions
10+ Klaviyo events
Priority support
Scale Plus
For medium to large sized brands
$259.99
USD / month
+0% commission
Take me to the Shopify App Store – 7 day free trial
Our top plan with all the features
0% commission
15+ Shopify Flow triggers
Developer support
Pre‑orders for footwear brands FAQ
How can pre-orders benefit my footwear brand?
Pre-orders allow you to maintain sales during stock-outs, test new styles with minimal risk, and secure revenue upfront. This helps with cash flow and production planning, especially when launching new designs or managing size runs.
How does the payment system work for pre-orders?
You can choose between immediate payment, delayed payment, or deposit-based pre-orders. Our vaulted payment system securely stores customer payment information, allowing you to charge when it best suits your production timeline.
Can I use pre-orders for limited edition releases?
Yes, pre-orders are perfect for limited edition drops. They help create excitement, gauge interest, and ensure production quantities match demand exactly.
What tools are available for customer communication?
PreProduct includes an email campaign system, customer portal and customizable storefront messaging. This lets you keep customers updated about production progress, shipping dates, and any timeline changes, maintaining transparency and trust.
How will orders appear in my Shopify store?
PreProduct seamlessly integrates with your Shopify store. Orders are clearly marked as pre-orders and can be managed through our dashboard, giving you full control over fulfillment and customer communication.