229,600
Pre-orders

data-driven insights from 1M+ pre-orders
generating $0.00 USD
in revenue for ecommerce merchants

Processed by PreProduct.io for Shopify & BigCommerce stores
This report is purely based on our dataset of pre-orders, which skews towards the western markets and demographics that Shopify and BigCommerce operate in. As our customer base has grown year-on-year, growth trends shown may not necessarily be representative of the broader market.

1. How much revenue have pre-orders generated?

Total revenue breakdown in USD

$85,339,713.82 USD

2021 $2.8M
2022 $17.5M
2023 $28.6M
2024 $31.6M

🇪🇺 The number of pre-orders processed in EUR by PreProduct grew by 22,124% from 2021 to 2022

🇺🇸 USD accounted for $19,870,919 out of $31,583,909 in total pre-orders for 2024.

🇬🇧 Pre-orders in GBP grew 752% from 2023 to 2024

Year Pre-order Value (USD) % of Total YoY Growth
2021 $2,797,130.19 3.5% -
2022 $17,473,598.63 21.7% +524.7%
2023 $28,562,290.52 35.5% +63.5%
2024 $31,583,909.36 39.3% +10.6%
2025 Q1 $4922785.12 - -
Total $85,339,713 - -

2. Which Industries take the most pre-orders?

Looking at what kinds of stores are doing well with pre-orders

Top 3 Industries

Unknown 207,900 orders (20.8%)
Apparel 166,900 orders (16.7%)
Beauty & Fitness 139,100 orders (13.9%)

3. How are merchants charging for pre-orders?

The method merchants choose often depends on factors like lead time, risk appetite, and order value.

💸 75,781 pre-order listings used charge-later making up a total 43.8% of all pre-order listings

💳 Vaulted Card wasn't available until 2022

Pre-order Method % Of All Pre-orders
Capture Only (Payment Link) 28.7%
Charge-upfront 14.9%
Deposit-upfront (Vaulted Card) 12.6%
Charge Later (Vaulted Card) 43.8%
Total 100%

4. When Are Merchants Charging for Pre-orders?

Exact days when merchants charge customers for pre-orders

🫴 25.0% of pre-orders are charged at day 0

🗓️ 47.8% of pre-orders are charged within 30 days

5. Which countries take the most pre-orders?

Geographic distribution of pre-orders by country for the last one million pre-orders

High % of pre-orders
Medium % of pre-orders
Low % of pre-orders
No data
Country Pre-orders % Of All Pre-orders
🇺🇸 USA 615,700 61.57%
🌐 Unknown 168,800 16.88%
🇬🇧 Great Britain 91,900 9.19%
🇲🇽 Mexico 31,900 3.19%
🇨🇦 Canada 17,800 1.78%
🇦🇺 Australia 16,700 1.67%
🌐 Others 58,700 5.72%
Total 1,001,500 100.00%

6. Which countries punch above their weight?

Looking at pre-orders taken per capita. Our data skews toward English-speaking markets, and smaller countries can swing big on per capita stats. We'll check back in at 10M pre-orders!

High per capita ratio
Medium per capita ratio
Low per capita ratio
No data
Country % Of All Pre-orders % Of World Population Per Capita Ratio
🇲🇨 Monaco 0.05% 0.00% 100.00x
🇯🇪 Jersey 0.02% 0.00% 20.00x
🇺🇸 USA 61.57% 4.20% 14.66x
🇬🇧 Great Britain 9.19% 0.80% 11.49x
🇸🇮 Slovenia 0.25% 0.03% 8.33x
🇳🇿 New Zealand 0.40% 0.07% 5.71x
🇦🇺 Australia 1.67% 0.30% 5.57x
🇸🇪 Sweden 0.36% 0.10% 3.60x
🇨🇦 Canada 1.78% 0.50% 3.56x
🇳🇱 The Netherlands 0.52% 0.20% 2.60x
❓ Unknown 16.88% N/A N/A

7. Which countries place the most pre-orders?

Looking at which customers place the most pre-orders, segmented by country (sample size: 1,013,654 pre-orders).

High % of pre-orders
Medium % of pre-orders
Low % of pre-orders
No data
Country Pre-orders % Of All Pre-orders
🇺🇸 United States503,14149.64%
🇬🇧 United Kingdom100,3949.90%
🇩🇪 Germany63,6476.28%
🇦🇺 Australia32,6823.22%
🇲🇽 Mexico28,2982.79%
🇨🇦 Canada19,4651.92%
🇪🇸 Spain18,6921.84%
Unknown150,90814.89%
Other countries96,4279.51%

8. How are products on pre-order priced?

A breakdown of USD pre-order listings by price range

💰 The most common price range for products on pre-order is over $250 (26.8% of listings)

💰 The price range with most pre-orders is $25-50 (42.7% of total pre-orders)

💰 53.6% of products on pre-order with atleast one sale are priced above $100

Price Range % Pre-order Listings % Individual Pre-orders
$0-103.3%5.5%
$10-258.7%15.3%
$25-5018.2%42.7%
$50-10016.2%13.6%
$100-25020.5%9.0%
$250+33.1%13.9%
Unknown0.0%0.0%
Total 100% 100%

9. How long do pre-orders take to ship?

A breakdown of how long merchants state pre-orders will take to ship

📦 Most common shipping timeframe is 121 - 150 days (28.1%)

📦 20.6% of pre-orders ship within 30 days

10. Do merchants discount pre-orders?

Looking at how often products on pre-order are given a discount.

✅ 90.4% of pre-orders are not discounted

🏷️ The most common discount range is 5% to 10% (5.3%)

Discount % Of Pre-order listings
No discount 90.4%
0 to 5% 1.0%
5% to 10% 5.3%
10% to 20% 2.2%
20%+ 1.2%
Total 100%

11. How many pre-orders get cancelled?

Looking at how many pre-orders get cancelled, broken down by year.

❌ On average, 5.4% of pre-orders are cancelled

🗓️ 2023 had the highest cancellation rate at 7.1%

Year % Of Pre-orders Cancelled
20213.5%
20227.1%
20237.1%
20246.4%
20252.8%

12. Do stores allow mixed carts of buy-now and pre-order items?

Whether merchants allow pre-orders alongside ready-to-ship items in the same cart.

🛍️ 37.9% of stores allow mixed carts

🛒 4,757 out of 7,658 stores do not allow pre-orders alongside regular products in the same cart

* Isolated pre-orders are often easier to fulfil and don't risk double-shipping charges. However, they can impact average order value.

Mixed Carts Policy Allows Mixed Carts Does Not Allow
Percentage of stores 37.9% 62.1%

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