Sell pre‑orders
from your own
website
Offer pre-orders with flexible charging and communication to boost sales and customer demand before your stock arrives.
1 million+ pre-orders processed for stores like yours – get all the insights here to see how you compare 🚀
Some of the brands we work with
Charge when and how you want
PreProduct supports charging upfront, later or via deposit, allowing you to bill customers when you want.
Customer touchpoints
Keep customers informed with specified pre-order messaging, dedicated email campaigns, and customer portals. Ensuring trust and reassurance throughout the campaign.
Platform integrations optional
Push to and sync with an ecommerce platform or use on it’s own to pre-sell online. Allowing you to safely pre-sell upcoming products before you’re ready to fulfil.
Gauge interest
Measure customer interest in a safe way that lets you capture orders. PreProduct’s charge-later pre-orders don’t start any card transactions until you trigger them.
Capture revenue sooner
Enhance your cash flow and secure future orders ahead of time by accepting pre-orders.
Pre-sell online and accept pre-orders with confidence
Choose when to charge your pre‑order sales
Leverage PreProduct's advanced pre-order functionality and choose the optimal billing time for your situation — be it upfront, later upon product availability, or through partial payments. This flexibility empowers merchants to meet consumer demand and confidently accept pre-orders for products with extended lead times.
By capturing pre-orders early, you can meet existing customer demand and boost cash flow even while the product is still under development.
With PreProduct, implementing a safe pre-order strategy that lets you understand demand and maximise your revenue has never been simpler. Join a growing community of ecommerce retailers that pre-sell online, charging customers millions of dollars in pre-orders each month.
“This app is was exactly what I needed and the customer service is second to none. We pre-sold many of our winter jackets because of this tool.”
Efficient ways of informing customers and maintaining trust
Effective communication while you pre-sell online
Keeping customers assured and comfortable during a pre-order campaign is an important part of making sure pre-orders work. With PreProduct, you'll have a toolbox of custom front-end messaging, portals, and email flows; you'll be able to make sure your customers are well-informed about any revised shipping date changes or upcoming charges. Let PreProduct manage the communication, reducing the customer support load for pre-order products availability or expected shipping dates.
If there's a shift in the expected shipping date? No problem. Send out a quick email update, and remind your customers they can access their dedicated ecommerce pre-order portal at any time for the most up-to-date order status.
“This app is really unique and easy to set up, with some features that I have not found in any other app. The support is REALLY helpful and you can count on them anytime you need. If I could I would give PreProduct a million stars, that is the best app ever!”
Grant early access to your target audience with pre-ordering
Harness pre-sales for your next product launch
Start selling your next release earlier to increase sales and build customer loyalty. By managing uncertain supply chains with the flexibility that charge-later pre-orders provide, you can start selling at the earliest possible availability. Pre-orders also have many other benefits like lowering the chance of storing idle inventory or having to discount the full sales price later on.
By using PreProduct as your pre-order manager, it means you can focus on other parts of the launch like the manufacturing process, marketing campaigns and generating excitement.
Installments
Offer payment plans so customers can pay over time. All through Shopify Payments, no BNPL required.
Pay early
Give customers the option to pay early. Reward early commitment with discounts, or just charge the full amount.
Native workflows, Shopify Flow, Klaviyo & more
Run pre-orders
on autopilot,
your way
Automations do two things: take the repetitive work off your plate, and shape pre-orders to fit how your store actually runs. Nine native workflows cover the basics: auto-charge when stock arrives, auto-list as variants come back, auto-retry failed payments, weekly reports.
Shopify Flow's 15 pre-order actions and 16 triggers handle the store-specific tweaks most merchants end up needing. Klaviyo, Gorgias, POS and our Admin API pick up from there.
"The app dev team is extremely responsive and very helpful! We are a fast-growing company in the health and wellness space, and so we sell out or take preorders quite often. We also have some nuances to our website that have required tweaks to the app. We always land on some version of the app's settings that help move our business forward."
Gorgias
Klaviyo
Online Store
POS
Flow
Many more...
From your online store, POS, Flow to Klaviyo, Gorgias & more
Slot pre-orders
into how you
already sell
Sell pre-orders on your online store, Shopify POS, or any headless front-end. Tell the sales channel manager which channels to exclude, and it'll toggle them on/off as listings move between pre-order and buy-now. Extend further with Shopify Flow for no-code workflows, or our Admin API for full programmatic control. First-party integrations with Klaviyo, Gorgias and others surface pre-order data and controls inside the tools your team already uses.
PreProduct is easily the best pre-order solution we've used. Beyond the app's performance, the support team is outstanding. They are incredibly responsive and always come back to us with actual solutions rather than generic answers. They made our entire experience seamless and were genuinely helpful at every turn. We are really impressed!
Pricing
Pre‑order Pricing Plans
Scale
For small to medium sized brands
$59.99
USD / month
+0% commission on up to 5k of monthly paid pre-order revenue, then 0.5% afterwards.
Take me to the Shopify App Store – 7 day free trial
All of Growth features
Listing Manager automation access
API access
15x Shopify Flow actions
10+ Klaviyo events
Priority support
Scale Plus
For medium to large sized brands
$259.99
USD / month
+0% commission
Take me to the Shopify App Store – 7 day free trial
Our top plan with all the features
0% commission
15+ Shopify Flow triggers
Developer support
Pre‑orders FAQ
How do I pre-sell online?
At the very least you’ll need product images of your factory samples and an online store or website. You can then use third-party software like PreProduct alongside a supported payment processor like Stripe to capture/communicate/manage/charge pre-orders.
Can pre-orders be sold out?
Yes, as ecommerce merchants, you can capture customers for out of stock products, depending on the legal environment you operate in. We offer different kinds of pre-orders depending on the commitment level you want to sell products with. Payment link and 100% charge-later pre-orders are potentially more compliant with customer’s rights in certain regions, due to the fact that no money is changing hands until the customers informed that you’re ready to ship.
How to set up a pre-order Button?
This may vary depending on the platform your website is built on. If it’s an ecommerce platform, then there is often a “Continue selling when out of stock” or a “Do not track inventory” checkbox in the product admin which will allow a zero or out of stock product to pass through checkout. You would then need to change the wording of your “add to cart” button to “pre-order”.
Please note, the above is a very bare bones implementation. We would recommend using a third-party app like PreProduct that handles this for you. It will automatically generate a pre-order button for you or alternatively hijack your add-to-cart button and use it for pre-orders when appropriate.
Do pre-orders charge straight away?
Pre-sales can charge straight away or they can charge later or use split payments. Most platforms support charge-upfront functionality, you’ll need a third-party app like PreProduct for more flexible charging functionality.
What is a pre-order sale?
A pre-order sale is a transaction where shoppers commit to purchasing a product before it’s readily available or officially launched. This allows retailers to gauge customer interest, and secure revenue in advance of a product’s release. Pre-orders are especially popular for highly anticipated items, limited-edition products, or when supply might be limited. They provide businesses an opportunity to forecast demand, manage inventory efficiently, and reduce risks associated with overproduction. For shoppers, pre-ordering ensures they receive first access to the product, often with perks like limited time discounts or exclusive bonuses.
How does a pre-order business work?
The online store clearly communicates to shoppers that a product is not in stock, but that it’s taking orders ahead of the stock from the next production run arriving. The merchant should agree to keep buyers informed up until the item is ready to ship.
What happens if there’s a change in the release date of a pre-ordered item?
As long as you estimated a reasonable timeframe for the pre-sale, most shoppers will be understanding if lead times change a little bit. When using PreProduct, we recommend that these changes are communicated via the email campaigns and pre-order portals.
How do pre-orders guage existing customer demand for new products?
By shoppers committing to future purchases and potential sale of not-in-stock products, they’re effectively validating (or close to it) that this product would be purchased when on standard sale.
Do I need any other tools or plugins installed for this functionality?
You will need a website and an account with a supporting payment provider (Feel free to send us an email for the current options).
How pre-orders work?
The shopper clicks the pre-order button on the product page for out-of-stock items, they are then redirected to checkout where they accept any immediate and future charges.
Do pre-orders take money immediately?
Transactions for pre-order products can be charged straight away. However, there are third-party tools like PreProduct that offer the option to list other kinds of pre-order like charge-later or deposit-upfront. When you trigger the charge is up to you and can be manually or automatically triggered.
Can I still offer a pre-order if I’m not sure when my product will ship?
Yes, our pre-order system lets you take pre-orders without a fixed ship date for out of stock products. You can notify your customers before they pay/mid-campaign when you have a definite shipping date.
With pre-order campaigns, it’s worth being transparent before purchase, making sure to customise front-end wording via your app, so that people browsing know the complete sales conditions.
What is the pre-order campaign life cycle?
The pre-order sales campaign starts when you list an out-of-stock or upcoming product for pre-order. It goes through the phases of collecting pre-orders, updating customers via an email campaign or pre-order portal, and finally charging and releasing fulfilment (when any outstanding charges are triggered and fulfilment is released) once the inventory is available.
What does pre-sell mean?
Pre-selling, often referred to as “pre-ordering”, is the strategy of offering products for sale before they are physically available or launched. It’s a way for businesses to generate excitement, gauge customer interest, and secure revenue for items that are still in the production phase or awaiting shipment. Pre-selling helps companies better forecast demand, manage inventory, and reduce financial risks. For consumers, it means securing access to highly-anticipated items or enjoying perks such as exclusive offers or discounts for ordering early.
Can I change my discount?
Yes, as it’s ‘locked in’ to the individual order, meaning previous pre-order prices will be respected whilst future orders will pay according to the new discount.
Do you have an app in the Shopify app store?
Yep, the PreProduct pre-order app is available on the App Store. It has a tight integration with various parts of Shopify like the orders and products admin. Read more about it here.