Direct to consumer brand, Caspa expanded their company vision from just mattresses to tackling a larger question: ‘how to have a good night sleep?’. They have since launched sleep-aiding products such as a humidity-fighting duvet and a smart bedside lamp. The broader company scope has allowed them to diversify from the saturated market they were in, whilst still leveraging their brand equity and existing customers.

Expanding your company vision by asking a new question could unlock fresh product ideas for your company. What if you weren’t just ’that kind of product’ business and instead tackled the larger area of your customer’s lives you currently just partially address. Using that line of thinking, what new products could you launch?



Casper Glow Light

Casper Glow Light, Image Ref: Casper

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