One Million Pre-orders

1. How much revenue have pre-orders generated?

Total revenue breakdown in USD

$80,416,928.70 USD

2021 $2.8M

2022 $17.5M

2023 $28.6M

2024 $31.6M

🇪🇺 The number of pre-orders processed in EUR by PreProduct grew by 22,124% from 2021 to 2022

🇺🇸 USD accounted for $19,870,919 out of $31,583,909 in total pre-orders for 2024.

🇬🇧 Pre-orders in GBP grew 752% from 2023 to 2024

Year	Pre-order Value (USD)	% of Total	YoY Growth
2021	$2,797,130.19	3.5%	-
2022	$17,473,598.63	21.7%	+524.7%
2023	$28,562,290.52	35.5%	+63.5%
2024	$31,583,909.36	39.3%	+10.6%
2025 Q1	$4922785.12	-	-
Total	$85,339,713	-	-

2. Which Industries take the most pre-orders?

Looking at what kinds of stores are doing well with pre-orders

Top 3 Industries

Tech Gadgets 250,000 orders (25%)

Fashion 200,000 orders (20%)

Home & Kitchen 180,000 orders (18%)

3. How are merchants charging for pre-orders?

The method merchants choose often depends on factors like lead time, risk appetite, and order value.

💸 75,781 pre-order listings used charge-later making up a total 43.8% of all pre-order listings

💳 Vaulted Card wasn't available until 2022

Pre-order Method	% Of All Pre-orders

4. When Are Merchants Charging for Pre-orders?

Exact days when merchants charge customers for pre-orders

🫴 25.0% of pre-orders are charged at day 0

🗓️ 47.8% of pre-orders are charged within 30 days

5. Which countries take the most pre-orders?

Geographic distribution of pre-orders by country for the last one million pre-orders

Country	Pre-orders	% Of All Pre-orders

6. Which countries punch above their weight?

Looking at pre-orders taken per capita. Our data skews toward English-speaking markets, and smaller countries can swing big on per capita stats. We'll check back in at 10M pre-orders!

Country	% Of All Pre-orders	% Of World Population	Per Capita Ratio

7. Which countries place the most pre-orders?

Looking at which customers place the most pre-orders, segmented by country (sample size: 1,013,654 pre-orders).

Country	Pre-orders	% Of All Pre-orders

8. How are products on pre-order priced?

A breakdown of USD pre-order listings by price range

💰 The most common price range for products on pre-order is over $250 (26.8% of listings)

💰 The price range with most pre-orders is $25-50 (42.7% of total pre-orders)

💰 53.6% of products on pre-order with atleast one sale are priced above $100

Price Range	% Pre-order Listings	% Individual Pre-orders

9. How long do pre-orders take to ship?

A breakdown of how long merchants state pre-orders will take to ship

📦 Most common shipping timeframe is 121 - 150 days (28.1%)

📦 20.6% of pre-orders ship within 30 days

10. Do merchants discount pre-orders?

Looking at how often products on pre-order are given a discount.

✅ 90.4% of pre-orders are not discounted

🏷️ The most common discount range is 5% to 10% (5.3%)

Discount	% Of Pre-order listings

11. How many pre-orders get cancelled?

Looking at how many pre-orders get cancelled, broken down by year.

❌ On average, 5.4% of pre-orders are cancelled

🗓️ 2023 had the highest cancellation rate at 7.1%

Year	% Of Pre-orders Cancelled

12. Do stores allow mixed carts of buy-now and pre-order items?

Whether merchants allow pre-orders alongside ready-to-ship items in the same cart.

🛍️ 37.9% of stores allow mixed carts

🛒 4,757 out of 7,658 stores do not allow pre-orders alongside regular products in the same cart

* Isolated pre-orders are often easier to fulfil and don't risk double-shipping charges. However, they can impact average order value.

Mixed Carts Policy	Allows Mixed Carts	Does Not Allow

One Million
Pre-orders

data-driven insights from 1M+ pre-orders
generating $85,339,713 USD
in revenue for ecommerce merchants