PREPRODUCT / RESOURCES / KLAVIYO TOOLKIT

Tested by the PreProduct team

Klaviyo pre-order emails and flows

Enrich your Klaviyo account with pre-order data and flows. PreProduct sends 11 pre-order events to Klaviyo, and every flow here is built on one of them.

The emails are plain Klaviyo emails with no styling, on purpose. What you get is the trigger, the event.* variable syntax and a working starting point. Add your brand styling and voice, mute PreProduct’s own emails and set the flow live.

7 FLOWS · TESTED IN A LIVE STORE See the flows SHOPIFY APP STORE Install PreProduct

WHERE PRE-ORDERS TOUCH KLAVIYO → EVERY EVENT HAS A FLOW

  1. STAGE 01 Confirmation
  2. STAGE 02 Update
  3. STAGE 03 Upcoming charge
  4. STAGE 04 Failed charge
  5. STAGE 05 Paid
  6. STAGE 06 Fulfilment released
NOTE Every flow here is a recipe: Recipecopy the trigger, variables and message into a new Klaviyo flow

THE LIBRARY · 7 FLOWS · ORDERED BY JOB

Klaviyo Pre-order Flows

  • Needs PreProduct
  • Plain Klaviyo emails, ready for your styling
Job
01

Confirmations

EVENTS · EMAIL - CONFIRMATION → EMAIL - UPDATE
Recipe K01

Email pre-order confirmation

Confirms the pre-order with when it’s expected to ship and a link to the customer’s pre-order portal.

  • Email - confirmation
  • Klaviyo
Needs PreProduct
Recipe K02

Pre-order update email

Relays the update you write in PreProduct, so a new ship date and the reason for it reach customers from Klaviyo.

  • Email - update
  • Klaviyo
Needs PreProduct
Job
02

Charging

EVENTS · EMAIL - UPCOMING CHARGE → EMAIL - FAILED CHARGE
Recipe K03

Upcoming charge reminder

Tells the customer their saved card is about to be charged, at the delay you set in PreProduct.

  • Email - upcoming charge
  • Klaviyo
Needs PreProduct
Recipe K04

Failed charge recovery

Asks the customer to update their card from the pre-order portal after a charge fails.

  • Email - failed charge
  • Klaviyo
Needs PreProduct
Job
03

After the order

EVENTS · FULFILMENT RELEASED → CANCELLED → PAID
Recipe K05

Pre-order shipped notification

Tells the customer their pre-order has been released for fulfilment and is being packed.

  • Pre-order fulfilment released
  • Klaviyo
Needs PreProduct
Recipe K06

Win back a cancelled pre-order

Follows up three days after a cancelled pre-order with a link back to the product.

  • Pre-order cancelled
  • Klaviyo
Needs PreProduct
Recipe K07

Thank you and cross-sell

Thanks the customer once the pre-order is paid and suggests a few products that go with it.

  • Pre-order paid
  • Klaviyo
Needs PreProduct
TestedEvery flow checked by the PreProduct team

BUILD IT IN KLAVIYO

How to set up

Recipe
  1. 1 Install PreProduct, then go to Setup → Integrations, connect Klaviyo and switch on “Mute email sending from PreProduct”
  2. 2 Create a flow in Klaviyo and pick the PreProduct metric as its trigger
  3. 3 Paste the subject, body and variables from the flow page
  4. 4 Add your styling and set the flow live
Need every event and property? Klaviyo pre-order integration docs 11 EVENTS SCALE AND UP

QUESTIONS

FAQ

Something else? Email hello@preproduct.io

01 Which PreProduct plan do I need?

Klaviyo events come with PreProduct’s Scale plan and up, on any Shopify plan.

02 Why are the emails plain?

So they take your own Klaviyo styling. What you get is the trigger, the event.* variables and a starting point you rewrite in your own voice.

03 Do I turn off PreProduct’s own emails?

Yes. In PreProduct, go to Setup → Integrations and switch on “Mute email sending from PreProduct”, or customers get PreProduct’s email and your Klaviyo one for the same update. PreProduct still sends its email events to Klaviyo while they’re muted, so the flows keep firing.

04 Why event.* and not order properties?

The PreProduct metric carries the pre-order’s own details: the listing name, ship date, shipping statement and portal link. Shopify order properties don’t hold those, so write every variable against the event. See every event and property

05 Do the flows work with charge-later and deposit pre-orders?

Yes. The confirmation, update, shipped, win-back and thank-you flows work for charge-upfront, charge-later and deposit-upfront pre-orders. The upcoming charge and failed charge flows fire when PreProduct charges a saved card after checkout, so they apply to charge-later and deposit-upfront pre-orders.

06 Can I edit a flow once it’s set up?

Yes. It’s a normal flow in your Klaviyo account, so you can add steps, change the timing or rewrite the emails at any time.

FREE · TESTED BY THE PREPRODUCT TEAM

Pre-order emails, in your Klaviyo.

Install PreProduct from the Shopify App Store See the flows

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