Recipe K01
Email pre-order confirmation
Confirms the pre-order with when it’s expected to ship and a link to the customer’s pre-order portal.
- Email - confirmation
- Klaviyo
Pre-order update email for Klaviyo
Recipe Needs PreProduct
When you send a pre-order update from PreProduct, like a new ship date and the reason it moved, this flow relays that exact email through Klaviyo. The subject and body come from the event, so your message comes through on every send without editing the flow.
THE FLOW, STEP BY STEP
How it works
One email that passes PreProduct’s own update through. Every step can be edited.
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TRIGGER 01
Email - update
PreProduct sends this metric, with the full email you wrote, whenever it would send a pre-order update.
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EMAIL 02
Relay the update
The subject and body come straight from the event, so the Klaviyo email adds no greeting or sign-off of its own.
COPY BUTTONS
Variables and copy
The update arrives in the event as a subject and body. Put each one in its field and the Klaviyo email sends whatever you wrote in PreProduct.
VARIABLES · EMAIL - UPDATE
- PreProduct's email subjectEmail events only
{{ event.email.subject }}- PreProduct's email bodyEmail events only. The whole email PreProduct would have sent
{{ event.email.body|linebreaks|safe }}
EMAIL · SUBJECT AND ONE TEXT BLOCK
{{ event.email.body|linebreaks|safe }}REQUIREMENTS
What it needs
PreProduct is required
This flow triggers on PreProduct’s Email - update metric. Klaviyo events come with PreProduct on the Scale plan and up.
Klaviyo, connected to PreProduct
Connect Klaviyo in PreProduct under Setup → Integrations so the events reach your account. The flow runs in Klaviyo with plain emails: add your brand template, voice and copy, then set it live.
“Mute email sending from PreProduct” switched on
Switch it on in PreProduct under Setup → Integrations so customers get your Klaviyo email, not the same update twice. The events still reach Klaviyo while it’s on.
BUILD IT IN KLAVIYO
How to set up
Recipe
- 1 Install PreProduct (Scale and up)
- 2 In PreProduct, go to Setup → Integrations, connect Klaviyo and switch on “Mute email sending from PreProduct”
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3
In Klaviyo, create a flow with the
Email - updatemetric as its trigger - 4 Add the steps, then paste the subject and body from this page
- 5 Add your styling and set the flow live
COMMON TWEAKS
Adapting it
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Relay another PreProduct email
Build the same flow on a different email metric to send that email through Klaviyo too.
Trigger · Email - upcoming charge -
Add a line above the update
Put a short text block above the body, such as a note on where to find the pre-order portal.
Text block · above the body -
Wrap it in your template
Drop the text block into your branded Klaviyo template. The body keeps its own paragraphs.
Klaviyo template · your brand
ABOUT THIS FLOW
FAQ
01 Where do I write the update?
In PreProduct, in the update email you send to a listing’s pre-order customers. Its subject and body arrive in Klaviyo as event.email.subject and event.email.body.
02 Why doesn’t the flow add a greeting?
The body already holds PreProduct’s greeting, message and sign-off, so adding your own would double them up.
03 Can I relay every PreProduct email this way?
Yes, any PreProduct email event. Build one flow per metric with the same subject and body. See every PreProduct email
K02 · PRE-ORDER UPDATE EMAIL