Recipe K05
Pre-order shipped notification
Tells the customer their pre-order has been released for fulfilment and is being packed.
- Pre-order fulfilment released
- Klaviyo
Thank you and cross-sell for Klaviyo
Recipe Needs PreProduct
Once a pre-order is paid, this flow waits a day, thanks the customer and shows a few products that go with it while they wait. It triggers on PreProduct’s Pre-order paid metric and has space for a regular Klaviyo products block.
THE FLOW, STEP BY STEP
How it works
What you’ll build in Klaviyo. Every step can be edited.
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TRIGGER 01
Pre-order paid
PreProduct sends this metric to Klaviyo when the pre-order is paid.
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TIME DELAY 02
Wait 1 day
A time delay so the thank-you doesn’t arrive on top of the order and payment confirmations.
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EMAIL 03
Thank you and products
A plain marketing email with space for a Klaviyo products block. It keeps the unsubscribe footer and Smart Sending.
COPY BUTTONS
Variables and copy
Klaviyo reads PreProduct’s properties from the event. Write them as event.*, not as Shopify order properties.
VARIABLES · PRE-ORDER PAID
- Customer name
{{ event.preorder.customer_name }}- Pre-order listing name
{{ event.listing.name }}- Your store nameFrom your Klaviyo account
{{ organization.name }}
EMAIL · SUBJECT AND BODY · PLAIN TEXT
Hi {{ event.preorder.customer_name|default:'there' }},
Thanks for pre-ordering {{ event.listing.name }}. While you wait, here are a few things that go with it:
[product block]
{{ organization.name }}REQUIREMENTS
What it needs
PreProduct is required
This flow triggers on PreProduct’s Pre-order paid metric. Klaviyo events come with PreProduct on the Scale plan and up.
Klaviyo, connected to PreProduct
Connect Klaviyo in PreProduct under Setup → Integrations so the events reach your account. The flow runs in Klaviyo with plain emails: add your brand template, voice and copy, then set it live.
“Mute email sending from PreProduct” switched on
Switch it on in PreProduct under Setup → Integrations so customers get your Klaviyo email, not the same update twice. The events still reach Klaviyo while it’s on.
BUILD IT IN KLAVIYO
How to set up
Recipe
- 1 Install PreProduct (Scale and up)
- 2 In PreProduct, go to Setup → Integrations, connect Klaviyo and switch on “Mute email sending from PreProduct”
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3
In Klaviyo, create a flow with the
Pre-order paidmetric as its trigger - 4 Add the steps, then paste the subject and body from this page
- 5 Add your styling and set the flow live
COMMON TWEAKS
Adapting it
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Pick the products
Set the products block to a collection that pairs with the listing, or to Klaviyo’s recommendations.
Products block · collection -
Change the wait
Send it sooner or later. Longer lead times leave room for a second email before it ships.
Time delay · 1 day -
Remind them when it ships
Add the ship date so the thank-you also sets expectations.
{{ event.listing.ship_date }}
ABOUT THIS FLOW
FAQ
01 Can I upsell before the pre-order ships?
Yes, with PreProduct’s pre-ship upsells, which add the extra item to the same order before it goes out. How pre-ship upsells work
02 Why is this a marketing email?
It suggests other products rather than confirming the order, so it keeps Klaviyo’s unsubscribe footer and Smart Sending.
K07 · THANK YOU AND CROSS-SELL