Blog
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Pre-order Strategy: 4 Data-Driven Lessons from $85M in Sales
Intro At PreProduct we recently passed one million pre-orders processed for merchants, totalling over $85M USD (report here).We dug into the data to pull out 4 key lessons to inform your pre-order strategy — things you can actually use to sell more (and smarter). Lessons Lesson 1: Ditch the discount Source: https://preproduct.io/one-million-pre-orders#discounts Lesson 2: Don’t…
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2025 Common Pain Points Project
At the start of every year, we focus on our Common Pain Points project—tackling smaller but meaningful improvements based on customer support trends and feature requests that don’t quite fit into larger development cycles. Over the past six weeks, we’ve shipped a number of updates designed to smooth out pre-orders, optimize workflows, and add new…
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Shopify crowdfunding bar generator
Create a custom Shopify crowdfunding bar effortlessly with our free generator. These eye-catching progress bars are great for building hype, driving urgency and increasing conversions. While this generator is designed to be a quick and convenient tool, we offer more advanced pre-order functionalities like deferred-charge with PreProduct. Click to see a video on how to…
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Shopify payment link generator
Create a custom Shopify payment link effortlessly with our free generator. These links send customers directly to your checkout page pre-populated with items. The generator is designed to be a quick convenient tool, if you’d like to automate payment links or use deferred-charge pre-orders, then PreProduct may be a better fit. Click to see a…
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Increase Shopify Sales with 6 Proven Pre-order Strategies
We also have a YouTube version of this article here. Introducing pre-orders for growth on Shopify Looking to increase Shopify sales? The secret can lie in effective pre-order strategies. This article cuts straight to the point, providing six practical tactics that translate customer interest into secured revenue— crafting urgency, exclusivity, and increasing average order value…