Blog
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Shopify Coming Soon Pages: Complete Guide to Pre-Launch Success
Coming soon pages are not just placeholders. They are the first step in a two-phase launch strategy that can generate revenue before your product even ships. Whether you are launching a new Shopify store or preparing to release a product line, well-built coming soon pages capture attention, build your audience and set the stage for
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Back in Stock Notifications on Shopify: Complete Setup Guide
Stockouts cost retailers serious money. According to industry research, global stockouts are responsible for roughly $1 trillion in missed sales each year. For Shopify merchants, a sold-out product page can mean losing customers to competitors, or worse, losing them forever. Back in stock notifications on Shopify offer a way to recover some of those lost
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Backorder vs Out of Stock: What’s the Difference (and When to Use Each)
Understanding backorder vs out of stock is essential for any ecommerce merchant facing inventory gaps. Stockouts cost retailers $1.2 trillion globally every year in direct lost sales alone. When customers land on a product page and can’t buy what they want, the consequences ripple through your revenue, customer loyalty and brand perception. But there’s more
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Out of Stock on Shopify? Turn Sold-Out Products Into Pre-Orders
Prefer a video? Click here to watch Oli explain your options when products sell out of stock. Every out-of-stock product on your Shopify store is a sale walking out the door. The fix isn’t a “notify me” form. It’s letting shoppers commit and pay (or reserve) right now via a pre-order. That’s what PreProduct does:
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How Do Pre-Orders Work? Everything You Need to Know
Prefer to watch a video? Click here to see Oli explain how pre-orders work on Shopify. Pre-orders let customers buy products before they’re available to ship. It’s a simple concept, but the mechanics behind how pre-orders work can vary depending on the payment model, the platform and the type of product being sold. At PreProduct,