Shopify rating

Shopify Plus
Pre-orders Built for
High-Volume Brands

Handle tens of thousands of pre-orders with confidence. Get advanced inventory management, automations, and developer support designed specifically for Shopify Plus stores processing high-volume pre-order campaigns.

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Shopify pre-order flow

1 million+ pre-orders processed for stores like yours – get all the insights here to see how you compare 🚀

bare minerals
patbo
lamoda
muggler
olaplex
small beer
tefal
troubadour

Some of the brands
we’ve worked with:

Flexible Pre-orders

Choose between charge upfront, charge later, or partial payments (deposits). Offer discounts and multi-step payment plans to improve conversion.

Manage Pre-orders Across Systems

Control pre-orders across all your Shopify Plus stores. Roll out product launches globally using your native Shopify checkout and inventory systems.

Secure Revenue Earlier

Vaulted payment gateway tech to deliver a secure ‘charge later’ mechanism and boost cash flow.

Smart Fulfilment & ERP Integration

Stop pre-orders from being prematurely shipped with fulfilment holds or custom rules. Integrate with 3PLs, ERPs, and warehouse management systems to keep pre-orders separate until ready.

Automate

Opt in to our inventory-based automations or use our extensive Shopify Flow integration for advanced flows across your tech stack.


pre-order new product process

Why Shopify Plus Merchants Choose PreProduct

Build Hype and Boost Sales Before Launch Day

Turn product launches into revenue-generating events before inventory arrives. Pre-orders let you build anticipation, create exclusivity, and drive early sales that compound launch-day momentum.

Reward loyal customers with early access to new collections, limited editions, or seasonal drops. Create urgency through time-limited pre-order windows or quantity caps that drive immediate action without feeling manipulative.

Our data from over 1 million pre-orders shows that brands across many industries successfully generate revenue pre-selling before ship date.

“Game changer for us. PreProduct has transformed the way our small team is able to manage pre-orders. It’s been a massive operational unlock. The app itself is intuitive, fast to implement, and fits seamlessly into our existing workflows.
We’ve used countless Shopify apps over the years, and PreProduct is hands down the best value we’ve ever received. The product is excellent, the support is unmatched, and the entire experience has exceeded our expectations. Highly recommend.”

– Dalstrong.com review


ERPs, 3PLs, and Warehouse Management Systems

Integrate with Your Tech Stack and Fulfilment Flow

Most ERPs and 3PLs don’t natively support pre-orders, leading to premature shipments and inventory sync issues. PreProduct solves this by supporting many different ways of managing fulfilment signals.

Fulfilment Management: PreProduct applies Shopify’s “On Hold” status to orders automatically. When your inventory arrives, trigger fulfilment releases by listing or customer. When Fulfilment holds aren’t supported, we work with the merchant to create a custom flow based on order tags, line item properties or Shopify Flow applied actions.

ERP Integration: PreProduct uses native Shopify APIs for catalogue, payments and orders, as well as your regular checkout. When ERPs or 3PLs need extra help, PreProduct’s API and Shopify Flow integration are waiting.

Split Shipment Control: Choose whether to allow mixed carts (buy-now + pre-order items). If your 3PL supports partial fulfilment, ship available items immediately while holding pre-orders. If not, force isolated pre-order carts for operational simplicity.

Learn more about managing pre-orders on ERPs and managing pre-orders on your 3PL with our guides.

“Run, don’t walk and install PreProduct! We’ve been a very long time looking for the perfect pre-order app and can happily report we’ve found it! The deferred payment options and flexibility are absolute game changers, and better yet – the support and service”

– Accurascale review

On-page pre-order cart

By Association only
devised labs
Cooper & co
Iamota
Cadinal & Co
Gigantic
Scene
Pacific IQ

Some of the brands
we work with:


pre-order listing dashboard

API, First-Party Flows, and Extensive Shopify Flow & Klaviyo Integrations

Powerful Automations and API for Scale and Control

Manage pre-orders without scaling your team. PreProduct offers many of its own automations, as well as in-depth Shopify Flow and Klaviyo integrations.

Inventory-Based Automations: Use PreProduct’s Listing Manager to automatically start pre-order campaigns when inventory drops to zero. Set rules based on product tags and titles for how you want to pre-sell.

Shopify Flow Integration: 15 custom Flow actions and 16 custom Flow triggers connect pre-orders to the rest of your Shopify ecosystem. Create sophisticated workflows: tag customers who complete pre-orders for VIP segmentation, trigger campaigns when charges succeed, notify customer service teams when charges fail, or update inventory systems when pre-order limits are reached.

Klaviyo Integration: 10+ pre-order events push to Klaviyo automatically, enabling lifecycle marketing and segmentation based on pre-order status.

RESTful API: Full access to listings, customers, charges, and more. Build custom integrations with internal tools, pull pre-order data into business intelligence platforms.

Get the Shopify App

“Glad I went for this pre-order app. Very flexible and well thought out functionality. Also the customer service is some of the best I’ve experienced – friendly and highly responsive.”

– Dory review


Charge now, later, via deposit, or via a payment plan

Flexible Charging that Fits Your Business

Charge Later

The customer goes through checkout at the time of pre-order and agrees to a deferred charge. Their card is then vaulted with Shopify, PayPal or Stripe so that the charge can be triggered in the future.

Capture Only

With this method, pre-orders are kept solely in PreProduct until the merchant is ready. At which point, payment link emails are sent out, directing customers to a checkout, pre-populated with their pre-order.

Deposit Upfront

Deposit-upfront pre-orders charges a portion of the total order amount up-front. The customer's card is then vaulted with Shopify, PayPal or Stripe so that the outstanding charge can be triggered in the future.

Charge Upfront

Payment is collected at the time of checkout like a regular buy-now order. The order is kept on hold until the merchant is ready to fulfil.

Extra Payment Options to Increase Conversions

+ Pay Early

Merchants can offer an opt-in pay early option, which is a great way to boost upfront cashflow. This can be combined with exclusive discounts as an incentive to customers.

+ Multi-step payment plan

Multi-step payment plans let customers split their pre-order over multiple installments. The merchant defines a maximum number to choose from, as well as a discount or deposit to be taken up-front.


5 stars in the Shopify Appstore


Pricing

Pricing With or Without Commission

Scale

For small to medium sized brands

$59.99

USD / month

+0% commission on up to 5k of monthly paid pre-order revenue, then 0.5% afterwards.

Take me to the Shopify App Store – 7 day free trial

All of Growth features

Listing Manager automation access

API access

15x Shopify Flow actions

10+ Klaviyo events

Priority support

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Scale Plus

For medium to large sized brands

$259.99

USD / month

+0% commission

Take me to the Shopify App Store – 7 day free trial

Our top plan with all the features

0% commission

15+ Shopify Flow triggers

Developer support

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Shopify Plus Pre-order FAQ

We have smaller merchants regularly sign up the same day they launch, using our auto-installer. For Plus implementations, we recommend 1-2 weeks from kickoff to first pre-order campaign live. This gives time for implementation, as well as tweaking the pre-order flow to your needs. All plans come with a free instance for your test store.

How long does implementation take for Shopify Plus stores?

Yes. PreProduct works with Checkout Extensibility, letting you customize messaging and supported discounts.

Do you support custom Shopify Plus checkout extensions?

Yes. Scale and Scale Plus tiers include a free plan for any test stores you may have set up. Test new automations, campaign types, or checkout flows without affecting production.

Can we test in a staging environment before going live?

Most Shopify pre-order solutions are backed by the Shopify orders admin, meaning order data is safe there. We can’t migrate past pre-orders, but can work with you to migrate current listings across to PreProduct.

What happens to our existing pre-order data if we migrate from another solution?

PreProduct is needed on each of your Shopify store instances. The easiest way to check how many store instances you have is by the number of myshopify.com domains you have. We support Shopify Markets, so customers can pay in their local currency with automatic conversion on your end.

How do you handle pre-orders across multiple stores and currencies?

15 custom Flow actions (create listing, charge customer, release fulfilment, update listing discount, etc.) and 16 custom Flow triggers (Pre-order created, charge succeeded, charge failed, email sent, etc.). Build workflows that connect pre-orders to the rest of your Shopify data and processes. See our Shopify Flow documentation for more information.

What automation options are available with Shopify Flow?

PreProduct uses your Shopify inventory, whether you’ve enabled overselling or not. When using our Listing Manager automation, you can set pre-order rules based on inventory levels and tags.

How does the solution handle inventory syncing across locations?

Shopify Payments and PayPal support all pre-order payment models (charge upfront, charge later, deposits). Most third-party payment gateways don’t support deferred charging (charge-later models). PreProduct works with any gateway for charge-upfront pre-orders, but charge-later and deposit models require gateways that support card vaulting.

What payment gateways are supported besides Shopify Payments?

PreProduct’s vaulted card technology bypasses the standard 7-day Shopify authorization period. Instead of authorizing cards (which expire after 7 days), we vault cards and charge when you trigger fulfillment. No authorization expiration issues, even for long lead times.

How do you handle authorization extensions for delayed shipments?

Yes. PreProduct doesn’t store card details; we use Shopify Payments or PayPal to vault customer cards. All payment data is stored and processed by PCI-compliant payment processors (Shopify Payments, PayPal). This means your customer payment data is protected by the same security standards that protect all Shopify transactions.

Are you PCI-DSS compliant for enterprise merchants?

Developer support includes help with setup, as well as smaller customisations to your storefront pre-order flow.

What does developer support include?

Our infrastructure auto-scales to handle traffic spikes, and we’ve processed tens of thousands of pre-orders per hour in peak periods.

How do you handle peak launch periods with high volume?

PreProduct uses native Shopify APIs for catalogue, payments and orders, as well as your regular checkout. When ERPs or 3PLs need extra help, PreProduct’s API and Shopify Flow integration are waiting. Merchants often use the “pre-order” tag or line item properties that PreProduct adds to isolate orders in ERPs and 3PLs.

Which ERP systems integrate with your platform?

Yes, as long as they support Shopify. If they support the Shopify fulfilment status of “On hold”, then no manual work is needed. If they don’t, we can work with you to create a custom flow based on order tags, line item properties or Shopify Flow applied actions.

Can we connect to our existing warehouse management system?

Yes. PreProduct supports headless Shopify storefronts. They just sometimes need extra help on the integration side.

Do you support headless commerce implementations?

Yes. Complete API reference at preproduct.stoplight.io. Full access to listings, orders, charges, and more. RESTful API with standard authentication and example code in multiple languages.

Is there API documentation for custom integrations?