Blog
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How to Build a Pre-Order Email Sequence That Converts (With Templates)
Running a pre-order email sequence campaign without the right email sequence is like launching a product and going silent until it ships. Once you’ve finished setting up pre-orders on Shopify, your email strategy becomes the bridge between purchase and delivery. You’ve built demand, captured pre-orders, and then…nothing. Customers start wondering if their order went through.Support
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Shopify Pre-Order Best Practices: 10 Data-Driven Strategies from $85M in Sales
Prefer to see a video? Click here to watch Oli go through the 10 best practises. Most pre-order advice is generic theory. We analyzed over $85 million in actual Shopify pre-order sales across 1M+ orders to find what really works. This guide shares battle-tested Shopify pre-order best practices based on real data, not guesswork. Running
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Shopify Payment Plans: 4 Ways to Let Customers Pay Over Time
Prefer to watch a video? Click here, to see Oli explain the 4 options. Intro Around 30% of cart abandonment happens because customers can’t afford to pay the full price upfront. Whether you’re launching a new product, restocking bestsellers, or selling high-ticket items, offering flexible payment options can be the difference between a lost sale
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Demand Planning & Forecasting for E-commerce: A modern approach for 2026
Accross Shopify and Amazon, stockouts have been shown to affect around 50% of products each year, while global estimates suggest over $1 trillion is lost through missed sales. That same set set of data found overstocking can increase storage and holding costs by 20-30%, leading to excess capital being tied up in unsold inventory. Demand
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Shopify Charge Later: Complete Guide to Deferred Payments for Pre-orders
Prefer to watch a video? Click here to see Oli talk charging later on Shopify. In analyzing $85 million in pre-order sales data, one payment method stands out: 43.8% of successful pre-order listings use charge-later payments. This approach dominates because it solves a critical problem for Shopify merchants running pre-orders with extended lead times. Here’s