Blog
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Understanding Shopify Authorization Periods: What Pre-order Merchants Need to Know
Launched a pre-order with a 60-day ship date, only to realize Shopify’s payment authorization expires in seven days? You’re not alone. The Shopify authorization period is one of the most common operational challenges pre-order merchants face, especially when lead times stretch beyond a week or two. In this guide, we’ll break down how Shopify’s authorization…
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5 Ways to Put Products on Pre-Order in Shopify: Fine-Grained Control to Mass Automation
Introduction Putting products on pre-order in Shopify is a great way to build hype, improve cash flow, and validate demand before you commit to inventory. But many merchants run into the same question: what’s the best way to incorporate pre-orders into my business? That’s where PreProduct comes in. PreProduct gives you multiple ways to put…
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How to Create Urgency for Pre-Orders (3 Psychological Triggers)
Want to see a video? Skip to the bottom of the post to see Oli talk about creating urgency for pre-orders. Did you know humans are roughly 2.5 times more sensitive to losses than we are to gains of similar size? In this article, we’ll cover three psychology-backed ways to generate urgency for your pre-order…
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Shopify Flow Pre-order Automation: Complete Guide + 31 Triggers & Actions
Managing pre-orders manually drains time small teams don’t have. Tracking inventory thresholds, sending customer emails, coordinating fulfillment, updating product availability, these repetitive tasks consume hours each week. Shopify Flow pre-order automation eliminates this operational overhead, letting merchants build sophisticated pre-order systems without developers or ongoing maintenance costs. Whether you’re running simple restock campaigns or complex…
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How to Actually Validate Product Demand (DTC Pre-order Strategy)
Prefer a video? Watch Oli on YouTube here. Introduction: Why Guessing Demand is Killing Product Launches Launching a new product without validating demand is one of the fastest ways to burn cash—and one of the quickest paths to founder burnout. Too many DTC brands still rely on gut feel when deciding what to launch next.…