Shopify rating

WooCommerce integration launching soon

Launch new products
with a next-gen WooCommerce
pre-order system

Charge upfront, later or both (via deposits) with a flexible WooCommerce pre-order app.

WooCommerce pre-order waiting list
WooCommerce pre-order flow
bare minerals
small beer

Some of the brands
we’ve worked with:

Charge Now, Later or via Deposit

Choose to charge upfront, later, or with partial payments (deposits). PreProduct gives you the flexibility to manage payments your way in WooCommerce.

Engage & Inform Customers

Keep pre-order customers happy and informed with custom front-end messaging, targeted email campaigns, and dedicated pre-order portals.

Seamless WooCommerce Integration

PreProduct syncs with your WooCommerce product catalog, then integrates with your website’s storefront to capture pre-orders. Then once ready, it will charge and push orders to WooCommerce.

Pre-sell zero stock products

PreProduct lets you take pre-orders from your WooCommerce storefront and catalog, regardless of stock levels.

Secure Revenue Earlier

Secure future sales and revenue ahead of time to improve your ecommerce cash flow.

new product development cycle

Unlock Early Sales from WooCommerce with Confidence

WooCommerce Pre-orders with Flexible Charging

With PreProduct’s toolkit, you decide when to charge. Want to take money upfront? Or when the item’s available? Or a mixture of both (deposits)? It’s totally in your hands. This gives WooCommerce store owners the ability to comfortably take pre-orders for items with large or uncertain lead times.

This empowers you to pre-sell, accurately assess market demand, and boost your cash flow, ensuring your team feels informed and in control. Join a growing network of trusted merchants collectively generating millions of dollars in pre-orders every month.

“Great app that means you can pre-sell product without taking payment at the time. I wanted this option as I was unsure of when my product would arrive. Very simple. Customer service was very prompt and helped me sort out some initial kinks in the beginning.”

– Oh Happy Home Review

Keep Customers in the Loop from Product Page to Shipping

Keep Customers Excited and Informed

Maintain customer trust and loyalty throughout the WooCommerce pre-order journey with custom front-end messaging, dedicated portals, and targeted email campaigns. Ensure your customers are always updated with the latest shipping estimations. Entrusting PreProduct with the task of pre-order communication means you can minimize additional customer support queries and have a reliable channel to issue updates.

Changes in the shipping date? No worries. Send a quick update email, reassuring customers that they can always check their pre-order portal for the latest information.

“Amazing app! It is really the best “pre-order now, pay at shipment” Shopify app for businesses that deal with pre-orders. The dev team is constantly adding new features to improve the customer experience, and our company has seen huge growth by allowing pay-later pre-orders. The dev team is also super nice and great to work with on any issues and questions.”

– BLYN Toys review

WooCommerce pre-order communications

By Association only
devised labs
Cooper & co
Cadinal & Co
Pacific IQ

Some of the brands
we work with:

pre-order dashboard

Dedicated WooCommerce Pre-Order Functionality

Seamless Integration with WooCommerce

Oversee pre-orders within a dedicated system connected to WooCommerce. PreProduct syncs with your WooCommerce product catalogue and storefront. By compartmentalizing pre-orders, you can eliminate the risk of premature processing or fulfillment.

When you’re ready to fulfil pre-orders, simply trigger any outstanding charges and push orders to WooCommerce. From here, your existing shipping and fulfilment flows will kick in like normal.

“The app does what it says. In our case it enables us to start selling and test the popularity of different variants so we can make important decisions with design and product add-ons before we start production. PreProduct is a great app that is highly recommended for anyone who wants to get the sales going before product is ready to ship. Customer service is top notch.”

– Brønn review

5 stars in the

Shopify Appstore


WooCommerce Pre-order Pricing


For individuals and small sized brands


USD / month

+0.5% of paid pre-order revenue

Take pre-orders from your WooCommerce site

Unlimited pre-order listings

Charge customers upfront, later or via deposit

Customise pre-order front-end & email campaign

Customer portals

WooCommerce pre-order waiting list


For small to medium sized brands


USD / month

+0% commission on up to 5k of monthly paid pre-order revenue, then 0.5% afterwards.

All of Growth features

Access to Listing Manager automation

Priority support

WooCommerce pre-order waiting list

Platinum Plus

For medium to large sized brands


USD / month

+0% commission

Our top plan with all the features

Developer support (2 hour p/m quota)

0% commission

WooCommerce pre-order waiting list

WooCommerce Pre-orders FAQ

Yes, with a plugin or app like PreProduct, you can offer pre-orders on your WooCommerce store. PreProduct integrates seamlessly with WooCommerce, allowing you to take pre-orders and manage payments flexibly.

Can I offer WooCommerce pre-orders?

If you want to track inventory and take sales for out-of-stock SKUs, PreProduct allows you to hold orders externally, ensuring that you can manage pre-orders without affecting your current stock levels.

How do I sell products that have an inventory of 0 in WooCommerce?

To set up a pre-order button with WooCommerce, simply add the necessary attributes to your add-to-cart buttons (or contact our support team to do it for you). PreProduct will hijack these buttons to use for pre-orders whenever there’s an active listing.

How do I set up a pre-order button with WooCommerce?

Absolutely, PreProduct lets you redirect to a special pre-order cart where multiple pre-order items can be added. Even if they’re different kinds of pre-order.

Can I add multiple pre-order products to the cart

PreProduct doesn’t push orders into your WooCommerce orders admin until you trigger charges/fulfilment from within the app.

How does inventory management work with PreProduct on WooCommerce?

Communication is key for pre-orders. With PreProduct, you can send update emails to inform customers of any changes. Customers can also access their dedicated pre-order portal anytime to check for real-time information and product availability dates.

What happens if there’s a change in the expected release date of a pre-ordered item?

PreProduct is designed to work seamlessly with WooCommerce without needing any additional app installations. However, you will need an account with a supporting payment provider e.g Stripe.

Do I need any other tools or plugins installed for this functionality?

Yes! With PreProduct, you can manage bulk listings effectively, whether it’s product releases or out-of-stock items. You can either use our bulk lister or listing manager automation to create the listings automatically, then use PreProduct’s templates feature to update and sync groups of listings.

Can I bulk list pre-orders for WooCommerce?

PreProduct offers the option to charge either upfront or later for pre-orders, allowing you to charge customers when ready (deposits also supported). This provides flexibility in managing when and how payments are processed.

Do pre-orders take money immediately?

Yes, our WooCommerce pre-order system lets you take pre-orders without a fixed shipping date. You can notify your customers before they’re charged/mid-campaign when you have a definite shipping date.

However, we recommend being transparent before customers purchase in your pre-sale, making sure to customize front-end wording via the PreProduct app, so that customers know the complete terms of purchase.

Can I still offer a pre-order if I’m not sure when my product will ship?

Yes, the discount is ‘locked in’ to previous individual orders, future orders will pay according to the new one.

Can I change my discount?

Absolutely. Should any changes arise in your supply chain, you can update the estimated shipping statement in PreProduct. It’s then up to you whether you’d like to communicate these changes via an email update or just rely on the customer portal being updated.

Changes to pre-order shipping statements mid-campaign are quite common, we would just recommend using charge-later or partial payment pre-orders if you think the shipping times could blow out (as customers could be less forgiving if they pay the full amount upfront).

Can I change my shipping date?