Blog
-
How to Create Urgency for Pre-Orders (3 Psychological Triggers)
Want to see a video? Skip to the bottom of the post to see Oli talk about creating urgency for pre-orders. Did you know humans are roughly 2.5 times more sensitive to losses than we are to gains of similar size? In this article, we’ll cover three psychology-backed ways to generate urgency for your pre-order…
-
Next-Level Pre-order Automation with Shopify Flow (Free vs App | 31 New Triggers + Actions)
Small teams can punch above their weight when they automate well. In 2025, Shopify Flow is making it possible to build world-class pre‑order systems – without needing full development teams. And by pairing it with a pre‑order app like PreProduct, you unlock 31 custom triggers and actions to run your entire pre‑order lifecycle. Why Shopify…
-
How to Actually Validate Product Demand (DTC Pre-order Strategy)
Prefer a video? Watch Oli on YouTube here. Introduction: Why Guessing Demand is Killing Product Launches Launching a new product without validating demand is one of the fastest ways to burn cash—and one of the quickest paths to founder burnout. Too many DTC brands still rely on gut feel when deciding what to launch next.…
-
Take Pre-Orders Now, Decide Prices Later: How to build flexibility into your pre-sales
28.7 % of pre-orders processed with PreProduct were taken as “capture-only” (ref: One Million Pre-orders report). It’s popular amongst our Japanese merchants, as well as hobby stores. Prefer a video? here’s one of Oli explaining capture-only pre-orders. If you’ve ever eaten a surprise cost increase or watched freight rates spike after locking in prices, you…
-
Don’t Lose Sales on Out-of-Stock SKUs: How to Unlock Variant Pre-Orders
Want to see a video instead? Click here to watch Oli talk through pre-orders on the variant level. Introduction The global retail industry loses an estimated $1.75 trillion annually due to stockouts (ref). For e-commerce stores selling products with multiple variants—sizes, colors, styles—this problem becomes even more critical. When a customer’s preferred size is out…