Blog
-
Leveling Up Pre-orders with Shopify Plus: What You Can Only Do on Plus
43.8% of pre-order listings use charge-later payment models, but multi-step installment plans that let customers split payments across weeks or months? That’s a Shopify Plus exclusive. If you’re running pre-order campaigns and wondering whether the jump to Shopify Plus is worth it, payment flexibility is just the start. Plus merchants get access to 10x higher…
-
How to Promote Pre-Orders: A Complete Shopify Pre-Order Marketing Strategy
Pre-orders aren’t just about taking payments before stock arrives. They’re a marketing opportunity to build anticipation, gauge demand and drive revenue before you’ve committed to production or inventory. But running a successful pre-order campaign on Shopify requires more than listing a product and hoping customers show up. You need a deliberate marketing strategy that treats…
-
How to Build a Pre-Order Email Sequence That Converts (With Templates)
Running a pre-order email sequence campaign without the right email sequence is like launching a product and going silent until it ships. Once you’ve finished setting up pre-orders on Shopify, your email strategy becomes the bridge between purchase and delivery. You’ve built demand, captured pre-orders, and then…nothing. Customers start wondering if their order went through.Support…
-
Shopify Pre-Order Best Practices: 10 Data-Driven Strategies from $85M in Sales
Prefer to see a video? Click here to watch Oli go through the 10 best practises. Most pre-order advice is generic theory. We analyzed over $85 million in actual Shopify pre-order sales across 1M+ orders to find what really works. This guide shares battle-tested Shopify pre-order best practices based on real data, not guesswork. Running…
-
Shopify Payment Plans: 4 Ways to Let Customers Pay Over Time
Prefer to watch a video? Click here, to see Oli explain the 4 options.Looking to offer payment plans for non pre-orders? check out our sister app: Payment Plans. Intro Around 30% of cart abandonment happens because customers can’t afford to pay the full price upfront. Whether you’re launching a new product, restocking bestsellers, or selling…