PreProduct Privacy Policy

PreProduct (“the App”) provides flexible pay later pre-orders, pay now pre-orders, and deposits (“the Service”) to merchants who use Shopify to power their stores. This Privacy Policy describes how personal information is collected, used, and shared when you install or use the App in connection with your Shopify-supported store.

Personal Information the App Collects

When you install the App, we are automatically able to access certain types of information from your Shopify account:

  • Products API – to retrieve product and variant data for listing pre-orders.
  • Orders API – to track and manage pre-order purchases.
  • Customers API – to associate pre-orders with customer accounts.
  • Inventory API – to sync inventory quantities and availability.
  • Price Rules & Discounts APIs – to apply promotions or incentives to pre-orders.
  • Order Edits API – to allow modification of pre-orders if needed.
  • Fulfillment Orders APIs – to manage fulfillment of pre-orders through Shopify.
  • Purchase Options API – to configure deferred or deposit payment plans.
  • Script Tags, Themes, App Proxy APIs – to embed widgets and interact with the storefront.
  • Publications API – to help list or unlist products based on pre-order status.
  • Webhooks – to stay in sync with product updates, order creations, and other shop events.

Additionally, we collect the following types of personal information from you and/or your customers once the App is installed:

  • From merchants: Email address and business name, for account and identification purposes.
  • From buyers: Name, email address, and credit card brand and last three digits, where applicable for pre-order tracking and charge reminders. Buyer name and email may be displayed in the PreProduct dashboard.

We do not use cookies, tracking pixels, or other tracking technologies outside of what Shopify provides.

How Do We Use Your Personal Information?

We use the personal information we collect from you and your customers in order to provide and operate the Service.

Additionally, we use this information to:

  • Communicate with you (e.g., onboarding or occasional feature updates, mostly via the app admin panel)
  • Perform internal analytics to improve the App’s reliability and performance

Sharing Your Personal Information

We do not sell or share your personal information with third parties, except as necessary to operate the App.

We use Mailgun to send transactional emails (e.g., reminders, updates), which may involve processing merchant or customer email addresses.

We may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request, or to otherwise protect our rights.

Behavioural Advertising

We do not currently use behavioural or remarketing advertising, and do not use tracking pixels like Facebook Pixel or Google Ads. We also have no plans to implement these in the near future.

Your Rights (EU & UK Residents)

If you are a European or UK resident, you have the right to access personal information we hold about you and to ask that it be corrected, updated, or deleted. To exercise these rights, please contact us using the details below.

Please note that your information will be transferred outside of Europe, including to the United States. Specifically, our data is stored on servers in Oregon, USA.

Data Retention

We retain merchant and customer personal information until the app is uninstalled or we receive a request to delete it. This includes all pre-order-related data, such as buyer details or product configurations.

Changes

We may update this privacy policy from time to time to reflect changes to our practices or for operational, legal, or regulatory reasons.

Contact Us

For more information about our privacy practices, or to make a request or complaint, contact us by:

  • Email: admin@preproduct.io
  • Mail: PreProduct Limited, 71–75 Shelton Street, Covent Garden, London WC2H 9JQ

We do not currently have a designated Data Protection Officer.