Blog
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How to Actually Validate Product Demand (DTC Pre-order Strategy)
Introduction: Why Guessing Demand is Killing Product Launches Launching a new product without validating demand is one of the fastest ways to burn cash—and one of the quickest paths to founder burnout. Too many DTC brands still rely on gut feel when deciding what to launch next. And while those instincts may be based on…
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Take Pre-Orders Now, Decide Prices Later: How to build flexibility into your pre-sales
28.7 % of pre-orders processed with PreProduct were taken as “capture-only” (ref: One Million Pre-orders report). It’s popular amongst our Japanese merchants, as well as hobby stores. Prefer a video? here’s one of Oli explaining capture-only pre-orders. If you’ve ever eaten a surprise cost increase or watched freight rates spike after locking in prices, you…
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Don’t Lose Sales on Out-of-Stock SKUs: How to Unlock Variant Pre-Orders
Want to see a video instead? Click here to watch Oli talk through pre-orders on the variant level. Introduction The global retail industry loses an estimated $1.75 trillion annually due to stockouts (ref). For e-commerce stores selling products with multiple variants—sizes, colors, styles—this problem becomes even more critical. When a customer’s preferred size is out…
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How to Set Up Pre-orders on Shopify
Pre-orders can transform your Shopify business, we’ve helped stores process over one million pre-orders to help boost their cashflow and demand (ref). This guide shows you how to implement pre-orders on Shopify using both native features and third-party solutions. Click here to see a video instead. Understanding Your Pre-Order Options Native Shopify Approach Shopify includes…
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Pre-order Strategy: 4 Data-Driven Lessons from $85M in Sales
Intro At PreProduct we recently passed one million pre-orders processed for merchants, totalling over $85M USD (report here). We dug into the data to pull out 4 key lessons to inform your pre-order strategy — things you can actually use to sell more (and smarter).Prefer a video? click here. Lessons Lesson 1: Ditch the discount…