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  • Learn new product strategy from 10 DTC marketing legends

    Why DTC brands should launch new products Intro The secret’s out that the direct to consumer (DTC) model is a great business strategy, allowing brands to bypass traditional middlemen and connect directly with consumers. Also, social media advertising, which is arguably the primary DTC marketing strategy for DTC/ecommerce brands isn’t what it once was. Whether…

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  • Shopify pre-orders vs Kickstarter 

    1. Introduction The following guide is going to look at the very important debate between Shopify pre-orders vs Kickstarter and choosing which is best for launching a new product. The Rising Importance of Pre-orders in E-Commerce Pre-orders are increasingly becoming more important in e-commerce, this is due to several factors; some are listed below; The…

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  • Are pre-orders legal?

    Introduction Pre-order sales are a great way to gauge customer interest and generate revenue before launching a new product. However, before offering pre-orders, it’s essential to ensure that you’re complying with relevant laws and regulations in your country. In this article, we’ll provide an overview of the legal requirements for offering pre-orders in various countries,…

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  • How to set up pre-orders on Shopify

    1. Introduction Pre-orders can be a great tool for your online store, with potential to increase hype around new releases whilst solving your cash flow problems. It’s beneficial to understand how to set up Shopify pre-orders. What is a pre-order? A pre-order is where customers can place orders for products or services before they become…

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  • How to do pre orders on Shopify

    1. Introduction Pre orders are advance orders placed by consumers for a product or service that is scheduled for future release. They are a marketing strategy used by e-commerce businesses to enable customers to purchase a product before it is officially released or available for purchase as well as for out of stock products. Understanding…

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