Blog
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Don’t Lose Sales on Out-of-Stock SKUs: How to Unlock Variant Pre-Orders
Introduction The global retail industry loses an estimated $1.75 trillion annually due to stockouts (ref). For e-commerce stores selling products with multiple variants—sizes, colors, styles—this problem becomes even more critical. When a customer’s preferred size is out of stock, they don’t just abandon that variant; they often abandon the entire purchase. But what if you…
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How to Set Up Pre-orders on Shopify
Pre-orders can transform your Shopify business, we’ve helped stores process over one million pre-orders to help boost their cashflow and demand (ref). This guide shows you how to implement pre-orders on Shopify using both native features and third-party solutions. Click here to see a video instead. Understanding Your Pre-Order Options Native Shopify Approach Shopify includes…
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Pre-order Strategy: 4 Data-Driven Lessons from $85M in Sales
Intro At PreProduct we recently passed one million pre-orders processed for merchants, totalling over $85M USD (report here). We dug into the data to pull out 4 key lessons to inform your pre-order strategy — things you can actually use to sell more (and smarter).Prefer a video? click here. Lessons Lesson 1: Ditch the discount…
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2025 Common Pain Points Project
At the start of every year, we focus on our Common Pain Points project—tackling smaller but meaningful improvements based on customer support trends and feature requests that don’t quite fit into larger development cycles. Over the past six weeks, we’ve shipped a number of updates designed to smooth out pre-orders, optimize workflows, and add new…
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Shopify crowdfunding bar generator
Create a custom Shopify crowdfunding bar effortlessly with our free generator. These eye-catching progress bars are great for building hype, driving urgency and increasing conversions. While this generator is designed to be a quick and convenient tool, we offer more advanced pre-order functionalities like deferred-charge with PreProduct. Click to see a video on how to…