Shopify rating

Webflow integration launching soon

Launch new products
with a next-gen
Webflow pre-order system

Drive demand and sales early with flexible webflow pre-order charging and communication.

Webflow pre-order waiting list
Webflow pre-order flow
bare minerals
small beer

Some of the brands
we’ve worked with:

Charge Now, Later or via Deposit

Choose to charge upfront, later or leverage partial payments (deposits), PreProduct gives you the control you need.

Engage & Inform Customers

Keep pre-order customers happy and informed with custom front-end messaging, targeted email campaigns, and dedicated pre-order portals.

Powerful Webflow Integration

PreProduct syncs with your Webflow product catalogue, then integrates with your website’s front-end to capture pre-orders.

Pre-sell zero stock products

PreProduct lets you take pre-orders from your Webflow storefront and catalogue, whatever the stock level.

Secure Revenue Earlier

Securing future sales and revenue ahead of time is your secret weapon to navigating ecommerce cashflow issues.

new product development cycle

Unlock early sales from Webflow with confidence

Webflow pre-orders with flexible charging

With PreProduct’s toolkit, you decide when to charge. Want to take money upfront? Or when the item’s available? Or a mixture of both? (deposits) It’s totally in your hands. This gives Webflow store owners the ability to comfortably take pre-orders for SKUs with large lead times.

This empowers you to pre-sell, accurately assess market demand, and boost your cash flow, ensuring your team feels informed and in control. Join a growing network of trusted merchants collectively generating millions of dollars in pre-orders every month.

“Great app that means you can pre-sell product without taking payment at the time. I wanted this option as I was unsure of when my product would arrive. Very simple. Customer service was very prompt and helped me sort out some initial kinks in the beginning.”

– Oh Happy Home Review

Keep customers in the loop from webflow product page through to shipping

Keep pre-order customers excited and informed

Maintain customer trust and loyalty throughout the pre-order journey using custom front-end wording, dedicated portals, and email campaigns. This ensures they always stay updated with the latest shipping estimations. Entrusting PreProduct with the task of pre-order communication means you can minimize additional customer support queries and have a reliable channel to issue updates.

Changes in the anticipated shipping date? No worries. Send a quick update email, reassuring customers that they can always check their pre-order portal for the latest information.

“Amazing app! It is really the best “pre-order now, pay at shipment” Shopify app for businesses that deal with pre-orders. The dev team is constantly adding new features to improve the customer experience, and our company has seen huge growth by allowing pay-later pre-orders. The dev team is also super nice and great to work with on any issues and questions.”

– BLYN Toys review

Webflow pre-order communications

By Association only
devised labs
Cooper & co
Cadinal & Co
Pacific IQ

Some of the brands
we work with:

pre-order dashboard

Dedicated Webflow pre-order functionality

Precise integration with Webflow

Oversee pre-orders within a dedicated system connected to Webflow. PreProduct seamlessly syncs with your Webflow admin when required. By compartmentalising pre-orders, we eliminate the risk of premature processing or fulfilment.

When you’re ready to fulfil pre-orders, simply trigger charges and/or fulfilment to collect payment and prepare for delivery.

“The app does what it says. In our case it enables us to start selling and test the popularity of different variants so we can make important decisions with design and product add-ons before we start production. PreProduct is a great app that is highly recommended for anyone who wants to get the sales going before product is ready to ship. Customer service is top notch.”

– Brønn review

5 stars in the

Shopify Appstore


Webflow Pre-orders Pricing Plans


For individuals and small sized brands


USD / month

+0.5% of paid pre-order revenue

Take pre-orders from your Webflow site

Unlimited pre-order listings

Charge customers upfront, later or via deposit

Customise pre-order front-end & email campaign

Customer portals

Webflow pre-order waiting list


For small to medium sized brands


USD / month

+0% commission on up to 5k of monthly paid pre-order revenue, then 0.5% afterwards.

All of Growth features

Access to Listing Manager automation

Priority support

Webflow pre-order waiting list

Platinum Plus

For medium to large sized brands


USD / month

+0% commission

Our top plan with all the features

Developer support (2 hour p/m quota)

0% commission

Webflow pre-order waiting list

Webflow Pre-orders FAQ

While Webflow doesn’t offer native pre-order functionality (meaning you can’t sell a product with 0 stock or charge customers later), you can untick the “track inventory” option in the Webflow product admin and manually change your button text to “pre-order.” If you want to take pre-orders for 0 stock products and charge later or use deposits, PreProduct combined with Webflow offers this functionality.

Can I offer Webflow pre-orders?

Webflow features a “track inventory” setting at the product level, which when unticked allows any variant through checkout. If you want to track inventory and take sales for 0-stock SKUs, a third-party tool like PreProduct, which holds orders externally, is required.

How do I sell products that have an inventory of 0 in Webflow?

If you’re pre-selling by not ticking Webflow’s “track inventory” setting, you can use your add-to-cart buttons like normal.

To use your own buttons with PreProduct, you’ll just need to set a custom attribute in Webflow of `data-native-pre-order-btn` . This will cause PreProduct to hijack the button and use it for pre-orders whenever there’s an active listing in PreProduct.

How to set up a Pre-order Button on Webflow?

Absolutely, PreProduct lets you nominate buttons to use for pre-orders. Meaning you can use your regular add-to-cart button as a base. The button will be ‘hijacked’ whenever the selected variant is on pre-order.

Can I design the pre-order button in Webflow?

PreProduct doesn’t push orders into your Webflow inventory settings as that’s currently not supported at the Webflow level. However, both PreProduct and your payment processor (Stripe, etc) will display order information which you can then use in your fulfilment software of choice.

How does inventory management work with PreProduct on Webflow?

Communication is key. With PreProduct, you can send out update emails to inform customers of any changes. They can also access their dedicated pre-order portal anytime to check for real-time information and product availability dates.

What happens if there’s a change in the expected release date of a pre-ordered item?

PreProduct is designed to work seamlessly with Webflow without needing any additional app installations. However, you will need an account with a supporting payment provider feel free to send us an email for the current options).

Do I need any other tools or plugins installed for this functionality?

Yes! With PreProduct, you can manage bulk listings effectively, whether it’s product releases or out-of-stock items. You can either use our bulk lister or listing manager automation to create the listings automatically, then use PreProduct’s templates feature to update and sync groups of listings.

Can I bulk list pre-orders for Webflow?

As described above, Webflow native purchases always charge straight away (unless they’re subscriptions).

However, PreProduct offers the option to list deferred-charge pre-orders where you can charge later or use split payments. It’s completely up to you when to charge.

Do pre-orders take money immediately?

Yes, our Webflow pre-order system lets you take pre-orders without a fixed shipping date. You can notify your customers before they’re charged/mid-campaign when you have a definite shipping date.

It’s worth being transparent before customers purchase in your pre-sale, making sure to customize front-end wording via the PreProduct app, so that customers know the complete terms of purchase.

Can I still offer a pre-order if I’m not sure when my product will ship?

Yes, the discount is ‘locked in’ to previous individual orders, future orders will pay according to the new one.

Can I change my discount?

Absolutely. Should any changes arise in your supply chain, you can update the estimated shipping statement in PreProduct. It’s then up to you whether you’d like to communicate these changes via an email update or just rely on the customer portal being updated.

Changes to pre-order shipping statements mid-campaign are quite common, we would just recommend using charge-later or partial pay pre-orders if you think the shipping times could blow out (as customers could be less forgiving if they pay the full amount upfront).

Can I change my shipping date?