---
title: "The pre-order email campaign"
slug: "the-preproduct-email-campaign"
date: "2021-02-14T15:53:40+00:00"
modified: "2026-05-05T04:46:53+00:00"
author: "admin"
canonical: "https://preproduct.io/docs/the-preproduct-email-campaign/"
---

> Each pre-order listing comes with a dedicated email campaign for communicating with your customers. Whether you need to send payment links, handle failed charges, or keep customers updated. In addition to this article, we have a [walkthrough video here](https://youtu.be/1HVBqGWAIyo?si=LsmLaQAYQFj_1BlB).

### Types of pre-order email

Here’s a breakdown of the different emails available in PreProduct:

##### Confirmation Email

Triggered when a customer completes their pre-order. Provides order confirmation and details about the pre-order process.

##### Update Email

Send these anytime from your PreProduct dashboard to:

- Communicate product changes
- Update shipping dates
- Keep customers engaged

##### Upcoming Charge Email

For deferred charge pre-orders. Notifies customers about upcoming payments.

- The [default delay before sending](https://preproduct.io/docs/upcoming-charge-email/) is 0 hours (meaning the email is disabled). Change this from PreProduct’s “setup” screen.
- The timing set is the wait period between sending the email and triggering the charge

##### Payment Email

Used with capture-only pre-orders. Used for sending payment links, read more about [payment links here](https://preproduct.io/docs/triggering-payment-links/).

##### Failed Charge Email

Handles failed deferred charge payments. ([Read more about them here](https://preproduct.io/docs/failed-charge-emails/))

![Email flow for charge-later pre-orders](https://preproduct.io/wp-content/uploads/2021/02/Screenshot-2024-11-26-at-16.50.48-1024x567.png)Email flow for charge-later pre-orders

### Editing the emails

##### Subject line and content 

PreProduct makes it easy to customize the email content using plain text and dynamic variables. Here’s how to edit your emails:

1. Go to the ‘Email Flows’ screen
2. Select your pre-order type (Capture Only, Charge Later, Deposit Upfront, or Charge Upfront)
3. Click the email template you want to edit
4. Customize the Subject Line and body
5. Hit the “Save” button below.

You can send test emails by selecting a product from beneath the “Save” button and clicking “Send test email” (They’ll go to the ‘shop email’ set in the ‘Setup’ screen).

You can set different translations of the email via the right-hand side ‘Localise’ option.

![email editing screen](https://preproduct.io/wp-content/uploads/2021/02/Screenshot-2024-11-26-at-17.06.20-1024x666.png)

##### Dynamic variables

You can personalize your emails by adding dynamic variables that automatically display listing or pre-order specific data. Look for the blue-purple tags in the email editing screen to see your available variables.

Each variable uses double curly brackets, like this: `{{ variable_name }}`. Note that not all variables are available for every email type.

Here is a current list:

- `{{ product_name }}`
- `{{ variant_name }}`
- `{{ variant_price }}`
- `{{ customer_name }}`
- `{{ discount_percentage }}`
- `{{ deposit_amount_paid }}`
- `{{ ship_date }}`
- `{{ days_until_ship }}`
- `{{ customer_portal_link }}`
- `{{ product_image }}`
- `{{ order_summary }}`
- `{{ payment_link_to_cart }}`
- `{{ payment_link_to_checkout }}`
- `{{ outstanding_amount_to_pay }}`
- `{{ reason_for_failed_charge }}`
- `{{ order_thankyou_page_link }}`