---
title: "The Shopify ‘continue selling when out of stock’ box"
slug: "the-continue-selling-when-out-of-stock-box"
date: "2021-03-01T18:46:18+00:00"
modified: "2026-05-05T04:46:53+00:00"
author: "admin"
canonical: "https://preproduct.io/docs/the-continue-selling-when-out-of-stock-box/"
---

> The Shopify ‘continue selling when out of stock’ box is found in the product/variant section of the Shopify admin dashboard.
> 
> We also have a [Youtube video on the topic here](https://youtu.be/usoVD17I_I8).

#### What does it do?

This Shopify setting has **two important functions** as far as pre-orders are concerned:

1. Having the **‘continue selling when out of stock’** box ticked allows zero stock products to pass through your checkout. If this box is unticked for a zero stock product, then customers won’t be able to purchase the product. For this reason, PreProduct automatically ticks and unticks the box as products are listed/de-listed for pre-order.
2. Most Shopify themes will display an ‘out of stock’ messages when a product/variant has 0 stock. However, having the **‘continue selling when out of stock’** box usually stops this from happening.

![continue selling when out of stock](https://preproduct.io/wp-content/uploads/2021/03/Screenshot-2024-11-25-at-10.24.19-1024x620.png)The “continue selling when out of stock” in the Shopify product variant admin.