---
title: "Customer Profiles"
slug: "customer-profiles"
date: "2026-08-11T00:00:00+00:00"
modified: "2026-08-11T02:31:43+00:00"
author: "Oliver Woods"
canonical: "https://preproduct.io/docs/customer-profiles/"
---

> Customer profiles give you a single view of a pre-order customer from inside the PreProduct app. Not to be confused with the [customer portal](https://preproduct.io/docs/customer-portal/), which is the customer-facing page where shoppers manage their own pre-orders. Customer profiles are for you, the merchant.

#### **Opening a customer profile**

You can open a customer’s profile from anywhere you see them in PreProduct, by clicking either:

- their avatar or name, e.g. on the [customers screen](https://preproduct.io/docs/customer-screen/) or a listing’s customer orders tab
- the blue “Customer profile” link, shown when managing a customer’s card, as well as in their order drawer

![customer profile link](https://preproduct.io/wp-content/uploads/2026/08/customer-profile-link-manage-area.png)The profile opens in a side drawer, so you won’t lose your place on the screen you’re on.

#### **Customer profile features**

![customer profile drawer](https://preproduct.io/wp-content/uploads/2022/02/customer-profile-1024x499.png)customer profile drawer- **Lifetime pre-order stats**: total number of pre-orders, total paid and total outstanding (in your store’s currency), across every pre-order the customer has placed with your store.
- **Update name and email**: edits apply to all of the customer’s pre-orders in PreProduct. If you have a payment processor connected, the customer’s payment profile is kept in sync too. For Shopify stores this updates PreProduct’s records only; the Shopify order and customer stay unchanged.
- **Update shipping address** (non-Shopify stores): edits apply to any of the customer’s orders that haven’t yet been pushed to your ecommerce platform.
- **Customer portal link**: jump straight to that customer’s [portal](https://preproduct.io/docs/customer-portal/), the same link the `{{ customer_portal_link }}` email variable generates.
- **Events timeline**: the bottom of the drawer shows a full history across all of the customer’s pre-orders, including orders placed, emails sent, charges and payment plan installments, refunds, cancellations, failed charge errors and more.

#### **Good to know**

- Profile edits are logged in the events timeline, so you’ll always have a record of what changed and when.
- If you change a customer’s email address, all of their pre-orders move with them and their portal link continues to work.