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Creating a Shopify App Co-Marketing Campaign with App Friends

2 min read

Learn how to set up and manage co-marketing campaigns between Shopify apps.
We also have a YouTube version of this article here.

Getting Started #

Sign Up #

  1. Create an account at www.app-friends.com

Connect Your Apps #

  1. Visit the “Connections” screen
  2. Fill in your Shopify Partner Token and ID
  3. Alternatively, reach out to us at hello@app-friends.com and we’ll connect your apps from our end

Finding Co-Marketing Partners #

Browse and Search Apps #

  1. Click the “New Campaign” button from the top of the “Campaign” screen
  2. Browse available apps by category or use the search function for specific apps
  3. Look for app indicators:
  • Purple border: Apps enrolled with App Friends
  • Green border: Apps with a specific contact email
  1. Once you’ve found an app to co-market with, click on its thumbnail

Review Potential Partners #

  1. Clicking the thumbnail shows you:
  • The app’s description
  • Their review profile
  • All available co-marketing activities they offer
  1. Review these details to ensure they’re a good fit for your campaign

Creating Your Campaign #

Propose the Campaign #

  1. Click “Propose co-marketing”
  2. Pick a start date
  • Important: Leave enough time to prepare the co-marketing deliverables
  1. Click “Choose co-marketing activities”
  2. From this screen, you can propose:
  • Activities for your team to complete
  • Activities for their team to complete
  1. Click “Send proposal” to send the campaign proposal through to the other app

Managing Your Campaigns #

Campaign Management #

  1. Once the other app accepts your campaign, visit the “Campaigns” screen
  2. From here you can:
  • View all your campaigns
  • Interact with each campaign
  • Access all campaign activities
  1. Use the board view to:
  • Communicate with the other app
  • View different activity stages
  • Track progress

Activity Management #

  1. Click any activity tile from the campaign screen to:
  • View deliverables
  • Complete deliverables
  • Delete deliverables
  • Leave comments on the specific activity
  1. Click the “Media Library” button to:
  • Manage your media
  • View your media
  • Download media from the partnering app
  • Switch between your media and partner media using the top of the drawer

Need Help? #

If you have any questions or need assistance, contact us at hello@app-friends.com.

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