---
title: "Blog"
slug: "blog"
date: "2020-06-03T12:30:17+00:00"
modified: "2025-11-25T23:37:48+00:00"
author: "admin"
canonical: "https://preproduct.io/blog/"
---

# Blog

- ### Shopify Upsells for Pre-orders: Same Order, Same Parcel

    TLDR: Most Shopify upsells happen in the few minutes around checkout, and for pre-orders that timing causes trouble: an in-stock add-on either waits months for the pre-order or forces a second shipment. Shopify upsells for pre-orders work better just before the order ships. A pre-ship upsell emails the customer four in-stock products picked for them,…

    [Read more](https://preproduct.io/shopify-upsells-for-pre-orders-same-order-same-parcel/)
- ### A YouTube Launch Plan for New Products and Collections

    Guest post from Alexander Matinyan of Ecom Store Pro TLDR: Treat a YouTube launch as a sequence, not a single upload: channel setup, store connection, teasers, one scheduled launch video, then edits that keep it selling. Introduction A product page tells shoppers what something is. A video shows it in use, in someone’s hands, next…

    [Read more](https://preproduct.io/youtube-launch-plan-shopify/)
- ### Feature update (July – October 2026): A Polaris Redesign and Built for Shopify

    Update (10 November 2026): WooCommerce support has ended. PreProduct is available for Shopify and BigCommerce. The WooCommerce references below describe features available when this update was published. TLDR: Introduction This roundup covers what we’ve shipped since our last feature update, up to early October 2026, including the biggest visual change PreProduct has had in a…

    [Read more](https://preproduct.io/feature-update-july-october-2026/)
- ### Oli talks pre-orders with Startup Stacked

    Oli, one of the co-founders of PreProduct, recently sat down with Jake from Startup Stacked to talk about building PreProduct, what merchants often get wrong about pre-orders, and what we’ve learned from helping ecommerce brands manage them at scale. They also cover charging customers later, fulfilment, the operational side of pre-orders, and where the category…

    [Read more](https://preproduct.io/oli-talks-pre-orders-with-startup-stacked/)
- ### Holiday Pre-orders on Shopify: Dates, Charging and Black Friday Cyber Monday

    TLDR: Holiday pre-orders are set by one date you don’t control: the last day your carrier can get a parcel there before Christmas. In 2026 that’s 17 December for USPS Ground Advantage, and your 3PL’s last pick date comes earlier still. Work backwards from it. Sort every product into “arrives before Christmas” or “ships in…

    [Read more](https://preproduct.io/shopify-holiday-pre-orders/)

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