DTC sock brand, Stance specialise in socks and due to the low MOQ/new-product-development costs has launched a lot of them. They spotted an opportunity to create new product lines designed for specific sports niches. Starting with running, Stance redesigned a sock to suit players as much as possible, they then teamed up with influencers in the sport. Once that worked, they moved onto cycling, basketball, golf and more.
Creating new versions of an existing product positioned for a specific audience could help you recruit new customers. This could be as simple as changing your positioning through marketing and website copy. Or you could start developing new versions of your existing products to better serve specific niches. Have you heard from customers who are part of a specific sport, hobby or profession? This could be a good place to start.