Activewear brand, Outdoor voices decided to refresh a best selling favourite with their original hero product; the exercise dress. Doubling-down on the product that launched their company. But this time with new features requested by their customers, such as a phone pocket and inbuilt shorts. The activewear brand used the marketing campaign as an opportunity to celebrate their company values and customers
Rallying customers around this perennial and proven product seems like the closest Outdoor voices could come to a ’sure thing’. Is there an original range or product that represents your company more than any other? You have more than likely had bags of feedback over the years on possible ways to improve that product. This could be a good opportunity to celebrate everything that you, your team and your customer have built together.